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SAP embraces AWS, Microsoft and Google for clearer cloudy customer journeys

May 10, 2019 / James Bourne

For vendors who aren’t at the very top tier of the cloud industry, it can sometimes be a case of Muhammad and the mountain. You can use their migration path to the cloud, or you can just get Amazon, Microsoft, or Google to do it for you. SAP appears to understand this, if its newest launch, Embrace, is anything to go by. The company announced at its SAPPHIRE NOW event a collaboration with Amazon Web Services (AWS), Microsoft Azure and Google Cloud to help organisations’ journey towards an ‘intelligent enterprise’ by offering a single blueprint. The offering that customers will receive through Embrace consists of several strands. Alongside the foundational services running on SAP Cloud Platform, there will also be a jointly-developed reference architecture and product journey roadmap. “Our customers are very clear about the business outcomes they expect to achieve when migrating to the cloud – and that includes operational excellence and innovation,&r...