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Microsoft Emerges as Clear No. 2 in Cloud Computing

July 19, 2018 / Steve Lohr

Just a few years ago, Thomas M. Siebel often faced skepticism when encouraging big companies to adopt internet-style cloud computing. Many companies, he said, had qualms about relying on the faraway data centers. Now his customers have a different concern: One cloud service isn’t enough.“They don’t want to be tied to one big tech company,” said Mr. Siebel, chief executive of C3 IoT, a software company that uses cloud computing to analyze data coming from industrial machines. And Mr. Siebel is adapting. After initially working closely with Amazon, a pioneer in cloud computing, C3 IoT now also has a technology and marketing partnership with Microsoft. And it is negotiating a similar agreement with Google.

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