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Google Cloud exec laments delayed enterprise focus and chasing competition in farewell post

October 09, 2018 / James Bourne

Former Google Cloud product management lead Amir Hermelin has said the company’s two biggest mistakes were spending too much time chasing Amazon Web Services (AWS) and Microsoft Azure – and taking too long to realise the value of the enterprise market. Hermelin, who had been on Google’s cloud team since mid-2012 – in other words, 18 months before Google Compute Engine became generally available – took to Medium to deliver a valedictory post explaining the trends he had seen and what he thought the future would hold. By all accounts Google today occupies the bronze medal position in the cloud behemoth market, naturally behind AWS and Azure. According to the most recent figures from Synergy Research, Google is positioned at #3 overall and in every geography bar Asia Pacific, where it ranks #4 with Alibaba taking second place. The past year and a half has seen significant efforts from Google in the cloud arena. As this publication noted in March 2017 reportin...