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Opinion Big data is way hotter than you think

January 03, 2019 / Ulka Kelkar

We are very careful about switching off lights when we leave a room. But did you know that just one simple internet search is like leaving a light bulb on for 17 seconds? This is not because of the electricity used by your phone or laptop or modem, but because every query is sent to a data centre physically located somewhere in the world, processed, and sent back to your device.  The same thing happens with your email, social media posts, shared work files and streamed videos. And, did you know that there are about 5 billion internet searches and 140 million hours of streamed video every day?