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Amazon's Cloud and Advertising Businesses Could Lift Profits

January 09, 2019 / Daniel Sparks

stock was the subject of rosy commentary by two analysts this week. Both analysts believe shares have meaningful upside in 2019, citing the company's fast-growing cloud-computing and advertising businesses as key catalysts.Though e-commerce accounts for the bulk of Amazon's sales, the consumer-facing business has a smaller influence on the company's profits. Amazon's cloud-computing business, Amazon Web Services (AWS), is the key driver for the company's profits -- and Amazon's fast-growing advertising business is quickly morphing into a lucrative contributor, too. This is why two analysts with a buy rating on Amazon stock are citing AWS and advertising as key reasons for their bullishness.