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Why Microsoft's Cloud Business Could Soon Be Bigger Than Windows

February 26, 2019 / Jon Markman

You’d never know it from Microsoft’s press coverage, but as a company, it is kicking butt and showing the path forward for big tech.The Redmond, Wash., software giant announced recently that Cortana, its digital assistant, is being positioned as an application, not a platform.Microsoft made a big leap into the cloud, one that is already paying off nicely. Now, its future is subscription applications that run everywhere. The transition began in 2014. That’s when Satya Nadella, Microsoft’s 49-year-old CEO, started pushing subscriptions and the cloud as the future of the company.He worked with Red Hat to boost Azure Cloud, the company’s cloud-computing platform. Another deal was struck with Salesforce to bring Microsoft Office applications to its giant customer relationship management platform. And Nadella reached out to Amazon.com so Cortana play could play nice with Alexa.