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Consumers Trust Amazon Is Using Their Data Responsibly, Beating out Apple, Google & Banks, According to New SmarterHQ Survey

March 05, 2019 / PRNewswire

According to the report, Privacy & Personalization: Consumers share how to win them over without crossing the line, Amazon has earned the most trust from today’s consumers by a landslide—48% of consumers trust Amazon to use their data responsibly, beating out banks, Apple, Google, other big brand stores, airlines and hotels. This sentiment is strongest among Millennials and Generation Z, who trust Amazon 2.1x more than their banks. Social media companies rank last on the list at 6%, with one major contributor to this low score being that half of survey respondents said they know someone who has had their social media account hacked.