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Amazon AWS Picked by ProSiebenSat.1 Cloud Service in Focus

December 03, 2019 / Shilpa Mete

Amazon's AMZN strengthening cloud service portfolio is helping it gain customers.Recently, the company’s cloud computing arm Amazon Web Services (AWS) was selected as the primary cloud provider by Europe-based ProSiebenSat.1 Media, a satellite and cable broadcasting company. This has strengthened Amazon’s cloud client base.Notably, ProSiebenSat.1 has recently decided to automate its business by leveraging Machine Learning (ML) services of AWS. Also, the services will help it enhance recommendations across its media brands and develop personalized products.ProSiebenSat.1 already utilizes AWS data analytics tools in future value prediction for an upcoming advertising slot. Also, it uses Amazon SageMaker to build and deploy ML models. The latest selection of AWS highlights the efficiency and reliability of its services.ProSiebenSat.1 is one of the consistent customers of AWS. Most of the applications of its Joyn streaming platform are deployed on AWS. Further, the company ...