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Google Cloud Steps Up Enterprise Attack On Microsoft, AWS With Major Sales Restructuring Exclusive

September 12, 2019 / NA
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Google Cloud is stepping up its enterprise attack on rivals AWS and Microsoft with a major sales restructuring that places thousands of channel partners under its field sales organization.
The new organizational flowchart sees Googles channel managers reporting directly to the go-to-market leadership in each territory and region in a bid to better align partners with internal sales teams.We are always optimizing our channel to help our partners drive customer success, a Google spokesperson told CRN when asked about the changes. "This structure will enable us to work more closely with local customers and partners, and to take an approach to solutions and sales that is tailored to specific market needs. That revamped structure is a substantial departure from Google's previous model, when partners were managed separately from the internal go-to-market apparatus, several Google Cloud partners familiar with the shift, all asking to remain anonymous.