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How AWS Keeps Growing Customers, Partners and Revenue

November 29, 2018 / Scot Petersen

A long with death and taxes, there is one more irrefutable truth: Amazon Web Services does not sit still. The company again wowed attendees at its Re:Invent conference here with dozens of new products and services, pushing the envelope of what is fast, easy or even possible in the cloud.The model is working. AWS is on a $27 billion run rate growing 46 percent a year, CEO Andy Jassy said. Its customer and partner rolls continue to swell, and it's even taking its first steps into what until now has been a missing link: open source.The approach is based on a simple premise, which Jassy, CTO Werner Vogels and several other AWS executives stressed here: Letting the customers and partners dictate the direction.More specifically, it's Amazon's "builders" that are the driving force—developers, project managers, and business leads who have discovered new freedoms in the cloud.