The Big Deal with Big Data and Predictive Analytics

While I fully expect each enterprise to add its own flavor to the mix, here's one way to get the big data and predictive analytics conversation started: Big data is a collection of data from traditional and digital sources inside and outside your company that represents a source for ongoing discovery and analysis.Some people will constrain big data to digital inputs like web behavior and social network interactions; however most CMOs and CIOs agree that we can't exclude traditional data derived from product transaction information, financial records and interaction channels, such as the call center and point-of-sale. All of that is big data, too, even though the volume of digital data that's now growing at an exponential rate may dwarf it.