Big data and analytics have exploded across industries and professions. Yet more than one-third of startups aren’t leveraging big data to their advantage. In less than five years, the world is expected to have 50 times the amount of data that we have today, so it’s important that all companies—high-growth startups included—start taking advantage of tools to pull results and make strategic decisions. There are many advantages to understanding data, and with the right tools, companies can analyze and manage data to help predict and reduce churn, and properly target new and current customers. What else is big data good for, besides predicting and reducing churn? Check out the infographic below created by customer success platform Bluenose, for five ways your startup can leverage big data.