Big Data & Customer Experience World Show Australia 2016

In today’s connected world, consumers are becoming increasingly sophisticated and have high expectations of the retail experience. Building personalised customer experience requires deep insights into customer interactions, data, and processes which goes beyond the usual transactional-based customer-service. Big data initiatives have become a reality among many organisations today. Using a holistic data view to gain the fullest understanding of customer interactions, intentions and values possible is the direction all technology savvy companies should be heading towards. Given that 81% of customers are willing to pay more for a better customer experience, retailers recognise the value of data driven customer experience, but few are actually leveraging it to their advantage.