I’ve never met a harder sale than cybersecurity to the IT team,” admitted a security vendor. The challenges are unique at each firm and they are reluctant to even take a call let alone share real concerns. ”In the security products market, cybersecurity vendors simply want to be considered, and that often requires compelling a prospect to test the darn product. But getting a response from a prospect, let alone a product test, is often a Herculean task. One vendor I spoke to sai...
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“What are your security concerns?” It’s the one question all security vendors want to know from potential customers. It’s also the one question potential customers don’t want to divulge for obvious security, privacy, and “I don’t have the time” reasons. All is not lost! There is still a way, in fact multiple ways, security vendors can sleuth out a company’s security needs. I asked a few security professionals how they go about figuring out th...
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I had never seen such disdain and aggravation from a CISO. Richard Rushing (@SecRich), CISO of Motorola Mobility, sent me an email with a litany of vendor pitches. Each one punctuated with vitriolic commentary and frustration. It appears a lot of companies will fully protect his network and automatically detect threats. Rushing’s diatribe was so vicious that any security vendor would be horrified to know their marketing emails were eliciting this reaction. Now I’m telling you. &lsquo...
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It’s a new day, and Google has a new cloud service for storing and processing big data. Google Cloud Dataproc, which is being launched in beta today, is a managed service for running Hadoop and Spark. Independent startups like Qubole, Altiscale, and Xplenty offer commercial software for running open-source Hadoop on top of public clouds, but now there’s an option that’s native to the Google Cloud Platform....
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Databricks, a company started by the founders of Apache Spark, an open source processing engine for large-scale datasets, has secured $33m in funding. The news comes as the firm pushes its first commercial Spark-based offering live.Spark, an open source process licensed under Apache, is essentially an engine that can process vast amounts of data very quickly. It runs in Hadoop clusters through YARN or as a standalone deployment and can process data in HDFS, HBase, Cassandra, Hive, and any Hadoop...
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Apache Spark is breaking down the barriers between data scientists and engineers, making machine learning easier and is out growing Hadoop as an open source framework for cloud computing developments, a new report claims....
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