Q&A with Doron Youngerwood, VP Marketing at Continuity Software

Media 7 | May 28, 2021

Doron Youngerwood, VP Marketing at Continuity Software, is a result-driven tech marketing leader with a successful track record of managing & growing marketing teams, along with in-depth knowledge and proven success in the main pillars of marketing: go-to-market strategies, demand-gen, digital and brand.

Partnering with industry thought-leaders and CISOs is an important strategy in helping to build trust and credibility, as well as raising your profile.



MEDIA 7: Could you please tell us a little bit about yourself? What inspired you to pursue a career in marketing?
DORON YOUNGERWOOD:
While studying Business Management at University, I realized that marketing was the one subject I really wanted to explore once I qualified. As part of the course, I studied a broad range of topics; from economics to HR. And it was the marketing that really stood out. I believe it’s the blend of creativity, analytics and human psychology that appealed to me.

I’ve been fortunate to work at companies where marketing is the driving force behind their success. I also worked at one particular company where marketing was seen as an after-thought. This actually helped me to better position marketing at an executive and board level, and focus more on marketing reporting & analytics to build a stronger business case and justification to the significant value of marketing to a skeptical audience.

M7: How does Continuity Software bridge the gap between cybersecurity and storage problems?                                     
DY:
Continuity is addressing a problem that has never been solved before.
There has been a major shift in the cybersecurity landscape, with the emergence of ransomware-as-a-service. This has significant implications for CISOs (Chief Information Security Officers) and requires a drastically different approach to ransomware protection.

When a hacker gets control of a PC, the damage is minimal. But when a hacker gets control of an enterprise’s storage systems, they have access to all the data! They can delete it. Corrupt it. Encrypt it. Sell it. Continuity recently launched the industry’s ONLY cybersecurity solution for storage systems, helping enterprises protect their most critical data.


Providing regular progress updates and campaign analyses to the executive team helps to ensure that everyone is on the same page, and aligned with the marketing strategy & mission.



M7: What marketing channels do you use and which ones do you see as the most promising, given your target customers?
DY:
Just as there’s no silver bullet product that will solve a CISO’s security problems, there’s also no magic wand to wave in cybersecurity marketing. It takes time and consistency to build momentum. To give you an idea of how much noise there is in the market, CISOs receive an average of 320 emails and 60-90 calls per month from vendors.

We use LinkedIn as an important channel to educate our target customers, with high-quality thought-leadership content.
Partnering with industry thought-leaders and CISOs is an important strategy in helping to build trust and credibility, as well as raising our profile. So we’ve recently kicked off a new video series, where we interview a selection of great CISOs to learn more about their role and discuss industry trends.

In addition, we run virtual roundtables with no more than 15 CISOs and VPs of Information Security. These events are purely educational. They are not used as a glorified sales pitch, which unfortunately many virtual events are these days!

M7: How do you work with your executive team to get the most out of their marketing strategies?
DY:
It's critical to have open lines of communication with the executive team. Fortunately, I met regularly with our CEO and the rest of the management team. There’s plenty of brainstorming going on, and ideas being created. Providing regular progress updates and campaign analyses to the executive team helps to ensure that everyone is on the same page, and aligned with the marketing strategy & mission.


Bringing the marketing team together helps to get the creative juices flowing and provides a more productive – as well as sociable – environment.



M7: What do you believe are the top three marketing challenges in the post COVID-19 era?
DY: Cutting through the marketing noise:
 The amount of content being consumed has gone through the roof. And the current marketing channels are also being over-used by vendors. This puts more pressure on marketing leadership to find unique ways to raise awareness, educate, persuade and build trust amongst buyers.

Adapting to change: There will be a ripple effect of COVID-19, and we will still see these effects continuing in the next couple of years. The marketing team needs to remain agile in order to manage to shift internal priorities, changing buyer strategies, and their budget reprioritizations.

New working environments: Work from home has obviously taken on a new meaning during COVID-19. While I believe providing employees with a flexible working environment is important, there’s nothing like brainstorming in person. Bringing the marketing team together helps to get the creative juices flowing and provides a more productive – as well as sociable – environment.

ABOUT CONTINUITY SOFTWARE

Continuity Software is a global leader in cyber resilience assurance. We help the world’s leading organizations – including 6 of the top 10 US banks – to proactively prevent data loss and cyber resilience risks in hybrid IT infrastructure.

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Tecnotree to Accelerate Digital Transition to the Cloud with Microsoft Azure Integration

Tecnotree | September 27, 2022

Tecnotree, a global provider of Business Support Systems (BSS) for the telecoms industry announces it will provide Digital BSS products built on Microsoft Azure to Digital Service Providers (DSPs). Through this integration, service providers will be empowered to innovate and adapt quickly while delivering superior customer experiences. Tecnotree, a global provider of Business Support Systems (BSS) for the telecoms industry announces it will provide Digital BSS products built on Microsoft Azure to Digital Service Providers (DSPs). Through this integration, service providers will be empowered to innovate and adapt quickly while delivering superior customer experiences. As 5G and the Internet-of-Things (IoT) reshape the industry landscape, service providers’ IT infrastructure today is more agile & cloud-native along with the underlying applications to support charging, billing & partner functions in a dynamic way. Tecnotree's Digital Suite-5 for consumers and business monetization is built natively to run on Kubernetes and is aligned with the Microsoft Azure cloud to drive multi-tenant, multi-region transformations that allow enterprises to lower total-cost-of-ownership (TCO) by eliminating significant upfront investments. Tecnotree Moments for enterprises and consumers enables a Digital Ecosystem of microservices as an extension of the Digital-BSS-Suite-5 by converting the Moments pre-integrated partner ecosystem into instant revenue generators across industries like: Sports, Gaming, Health & Wellness, Education, and other verticals. This allows Communications Service Providers (CSPs) to seamlessly transform into DSPs, with the opportunity to galvanize their IT ecosystems and launch innovative digital offerings. While tier-1 providers have a clear path defined about migrating to the cloud in the next few years, tier-2 & 3 providers are considering the merits of cloud-based systems. At the same time, new-age providers, and Mobile Virtual Network Operators (MVNOs) are moving quickly towards cloud BSS. "By integrating Tecnotree products with Microsoft Azure, we help service providers bring new services to the market, With this combined offering, DSPs now have the ability to unlock the full potential of 5G investments while having speed at the center of the transformation. As Tecnotree Moments for B2B2X headless commerce launches in different markets around the world as an extension of our Digital offering, the change will redefine the future of digital business.” Padma Ravichander, CEO-Tecnotree Corporation Rick Lievano, CTO WW Telecom at Microsoft says, “With Tecnotree Digital Suite 5 on the Microsoft Azure cloud, Tecnotree enables digital transformation for service providers. By combining Tecnotree’s deep domain expertise and Microsoft’s software capabilities, we help service providers create enhanced user experiences and unlock new revenue streams for the telecom ecosystem.” About Tecnotree Tecnotree is a 5G-ready digital Business Support System (BSS) player, with AI/ML capabilities and multi-cloud extensibility. Tecnotree is the first company in the world to be Platinum Certified by TM Forum Open API standards, and our agile and open-source Digital BSS Stack comprises the full range (order-to-cash) of business processes and subscription management for telecom and other digital services industries creating opportunities beyond connectivity. Tecnotree also provides Fintech and B2B2X multi-experience digital marketplace to its subscriber base through the Tecnotree Moments platform to empower digitally connected communities across gaming, health, education, OTT, and other vertical ecosystems. Tecnotree digital platform products and services today serve over 1 Billion Subscribers globally in over 70 countries. Tecnotree is listed on Helsinki Nasdaq (TEM1V).

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