Q&A with Doron Youngerwood, VP Marketing at Continuity Software

Doron Youngerwood, VP Marketing at Continuity Software, is a result-driven tech marketing leader with a successful track record of managing & growing marketing teams, along with in-depth knowledge and proven success in the main pillars of marketing: go-to-market strategies, demand-gen, digital and brand.

Partnering with industry thought-leaders and CISOs is an important strategy in helping to build trust and credibility, as well as raising your profile.



MEDIA 7: Could you please tell us a little bit about yourself? What inspired you to pursue a career in marketing?
DORON YOUNGERWOOD:
While studying Business Management at University, I realized that marketing was the one subject I really wanted to explore once I qualified. As part of the course, I studied a broad range of topics; from economics to HR. And it was the marketing that really stood out. I believe it’s the blend of creativity, analytics and human psychology that appealed to me.

I’ve been fortunate to work at companies where marketing is the driving force behind their success. I also worked at one particular company where marketing was seen as an after-thought. This actually helped me to better position marketing at an executive and board level, and focus more on marketing reporting & analytics to build a stronger business case and justification to the significant value of marketing to a skeptical audience.

M7: How does Continuity Software bridge the gap between cybersecurity and storage problems?                                     
DY:
Continuity is addressing a problem that has never been solved before.
There has been a major shift in the cybersecurity landscape, with the emergence of ransomware-as-a-service. This has significant implications for CISOs (Chief Information Security Officers) and requires a drastically different approach to ransomware protection.

When a hacker gets control of a PC, the damage is minimal. But when a hacker gets control of an enterprise’s storage systems, they have access to all the data! They can delete it. Corrupt it. Encrypt it. Sell it. Continuity recently launched the industry’s ONLY cybersecurity solution for storage systems, helping enterprises protect their most critical data.


Providing regular progress updates and campaign analyses to the executive team helps to ensure that everyone is on the same page, and aligned with the marketing strategy & mission.



M7: What marketing channels do you use and which ones do you see as the most promising, given your target customers?
DY:
Just as there’s no silver bullet product that will solve a CISO’s security problems, there’s also no magic wand to wave in cybersecurity marketing. It takes time and consistency to build momentum. To give you an idea of how much noise there is in the market, CISOs receive an average of 320 emails and 60-90 calls per month from vendors.

We use LinkedIn as an important channel to educate our target customers, with high-quality thought-leadership content.
Partnering with industry thought-leaders and CISOs is an important strategy in helping to build trust and credibility, as well as raising our profile. So we’ve recently kicked off a new video series, where we interview a selection of great CISOs to learn more about their role and discuss industry trends.

In addition, we run virtual roundtables with no more than 15 CISOs and VPs of Information Security. These events are purely educational. They are not used as a glorified sales pitch, which unfortunately many virtual events are these days!

M7: How do you work with your executive team to get the most out of their marketing strategies?
DY:
It's critical to have open lines of communication with the executive team. Fortunately, I met regularly with our CEO and the rest of the management team. There’s plenty of brainstorming going on, and ideas being created. Providing regular progress updates and campaign analyses to the executive team helps to ensure that everyone is on the same page, and aligned with the marketing strategy & mission.


Bringing the marketing team together helps to get the creative juices flowing and provides a more productive – as well as sociable – environment.



M7: What do you believe are the top three marketing challenges in the post COVID-19 era?
DY: Cutting through the marketing noise:
 The amount of content being consumed has gone through the roof. And the current marketing channels are also being over-used by vendors. This puts more pressure on marketing leadership to find unique ways to raise awareness, educate, persuade and build trust amongst buyers.

Adapting to change: There will be a ripple effect of COVID-19, and we will still see these effects continuing in the next couple of years. The marketing team needs to remain agile in order to manage to shift internal priorities, changing buyer strategies, and their budget reprioritizations.

New working environments: Work from home has obviously taken on a new meaning during COVID-19. While I believe providing employees with a flexible working environment is important, there’s nothing like brainstorming in person. Bringing the marketing team together helps to get the creative juices flowing and provides a more productive – as well as sociable – environment.

ABOUT CONTINUITY SOFTWARE

Continuity Software is a global leader in cyber resilience assurance. We help the world’s leading organizations – including 6 of the top 10 US banks – to proactively prevent data loss and cyber resilience risks in hybrid IT infrastructure.

More THOUGHT LEADERS

Oracle's Lisa Marcyes says, 'People trust people more than they trust brands'

Media 7 | May 13, 2022

The key to good social media marketing is knowing everything about the audience, shares Lisa Marcyes Director, Global Social Media at Oracle, in this interview with Media 7. Read on to find out more about the best go-to approach for audience gap analysis, top social media marketing trends to look out for this year and the best ways to generate leads on social media....

Read More

Q&A with Irshad Raihan, Director- Product Marketing at Red Hat

Media 7 | February 3, 2021

Irshad Raihan, Director of Product Marketing at Red Hat, comes with an experience of more than 20 years. Previously, he has been associated with companies like IBM and Hewlett Packard for Big Data and Data Management products....

Read More

Q&A with Eric Sleeth, Senior Marketing Manager at Veriday

Media 7 | April 19, 2021

Eric Sleeth, Senior Marketing Manager at Veriday, is a dynamic and motivated marketing professional with a track record of B2B and B2C success. He is driven by insights and data to build end-to-end strategies and campaigns through collaboration with key stakeholders to help inform the direction for business growth. He makes optimum use of agile method to optimize and grow marketing programs in order to meet or exceed business objectives....

Read More

Oracle's Lisa Marcyes says, 'People trust people more than they trust brands'

Media 7 | May 13, 2022

The key to good social media marketing is knowing everything about the audience, shares Lisa Marcyes Director, Global Social Media at Oracle, in this interview with Media 7. Read on to find out more about the best go-to approach for audience gap analysis, top social media marketing trends to look out for this year and the best ways to generate leads on social media....

Read More

Q&A with Irshad Raihan, Director- Product Marketing at Red Hat

Media 7 | February 3, 2021

Irshad Raihan, Director of Product Marketing at Red Hat, comes with an experience of more than 20 years. Previously, he has been associated with companies like IBM and Hewlett Packard for Big Data and Data Management products....

Read More

Q&A with Eric Sleeth, Senior Marketing Manager at Veriday

Media 7 | April 19, 2021

Eric Sleeth, Senior Marketing Manager at Veriday, is a dynamic and motivated marketing professional with a track record of B2B and B2C success. He is driven by insights and data to build end-to-end strategies and campaigns through collaboration with key stakeholders to help inform the direction for business growth. He makes optimum use of agile method to optimize and grow marketing programs in order to meet or exceed business objectives....

Read More

Related News

Cloud Security

Darktrace Unveils New Cloud-Native Security Solution Using AI to Provide Real-Time Cyber Resilience for Cloud Environments

PR Newswire | October 30, 2023

Darktrace, a global leader in cyber security AI, today unveiled a new Darktrace/Cloud solution based on its unique Self-Learning AI. The new solution provides comprehensive visibility of cloud architectures, real-time cloud-native threat detection and response, and prioritized recommendations and actions to help security teams manage misconfigurations and strengthen compliance. When combined with insight from Darktrace solutions for network, email, apps, zero trust and endpoint, Darktrace/Cloud provides a deeper, contextualized understanding of the risks and threats currently facing an organization's digital estate. According to a recent report, "Gartner anticipates over 99 percent of cloud breaches will be based on a customer error, account takeover or misconfiguration until 2027". Cloud environments are constantly evolving so security professionals need to increase the level of visibility while keeping up with changing compliance, risk and security requirements. The rise of cloud-native technologies including containers, Kubernetes and microservices also require new tools and techniques for detecting and responding to known and novel threats. Unlike static cloud security tools that provide snapshots of a specific point in time, Darktrace/Cloud is real-time, all the time. Our Self-Learning AI continuously learns patterns between workloads, assets, policy configurations and identities to provide a dynamic view of cloud architectures. We analyze the entire cloud stack from data to control plane, combining an understanding of architecture and network with a new flexible, scalable deployment model, said Jack Stockdale, Chief Technology Officer, Darktrace. Our innovative approach to cloud security is built on more than a decade of leadership in Cyber AI that is already protecting our customers' critical business areas from network and email to operational technology. Available today, the new capabilities in Darktrace/Cloud include: Comprehensive visibility and architecture modelingfor insights into the constantly changing nature of cloud environments. This visibility is constructed dynamically from configuration, network, users and identity and access management (IAM) data. Darktrace establishes patterns of life for cloud resources, identities, and services to understand who has access to what and how. This is critical for detecting anomalies and unknown threats. Universal attack path modelingprovides a dynamic view of where attackers may look to move next. Darktrace brings together real-time cloud data and a deep understanding of your cloud environment with a platform approach that provides insights about risks from other covered areas of the business (e.g., network, email) to highlight potential attack paths and prioritize important assets to secure. Unique real-time and cloud-native threat detection and responsethat provides a dynamic view of known and novel threats within the cloud. Darktrace combines deep cloud attack path knowledge with real-time anomaly and threat detection through cloud-native autonomous response actions, such as detaching a policy from a user or removing a workload from a security group. Prioritized cloud posture managementthat starts by examining cloud configurations against common compliance frameworks. Where misconfigurations are detected, Darktrace provides a prioritized view of what to fix first, based on a risk profile generated from security and business context. Guided steps can be provided to help teams proactively address these before they become a significant issue. Cost discoveryto provide a better understanding of cloud resource allocation. This helps teams contextualize their cloud resources according to security and business priorities. Communication and collaboration capabilitiesto streamline workflows between security teams and DevOps teams. Tickets can be created on demand, teams can communicate directly via messaging platforms, and alerts and anomaly detections can be sent to Security Information & Event Management (SIEM) or Security Orchestration, Automation and Response (SOAR) products and the Darktrace Mobile app so they can be alerted on the go. Flexible deployment optionsinclude an agentless deployment by default so organizations can be up and running in minutes. Teams can use the dynamic architectural view and risk context to decide where to deploy agents for enhanced real-time actions and deeper inspection. Sykes Cottages, a cloud-native travel agency platform in the UK, has experienced significant growth in the last five years and has relied on the cloud to help them scale throughout this period. "When it comes to cybersecurity, having visibility and an understanding of what you've got and your risks is critical. If I don't know it's there, I can't protect it," said Jonny Mattey, Head of Cybersecurity, Sykes Cottages. "Having a holistic, live view of our cloud environment enables us to work pragmatically and use AI to cut down management time so that we can address security risks and improve our resilience." The new Darktrace/Cloud solution is now available on Amazon Web Services (AWS) through the AWS Marketplace, a curated digital catalog that makes it easy for customers to find, buy, deploy, and manage the third-party software they need to build solutions and run their business. Darktrace and AWS have been collaborating since 2017 to help organizations secure their AWS environments. Darktrace protects AWS environments for organizations around the world including Sunwest Bank and ProPhase Labs. Darktrace is an AWS Security Competency Partner and is part of the AWS ISV Accelerate program. "Security is job zero at AWS," said Paddy Fitzpatrick, Director – Independent Software Vendors, UK & Ireland at Amazon Web Services. "As the threat landscape continues to evolve, the availability of AI-based tools like Darktrace/Cloud on the AWS Marketplace will help customers to gain increased visibility, and respond more effectively to security risks and threats." Darktrace first extended its Cyber AI capabilities to cloud environments in 2016, applying its world class algorithms to granular network traffic. Darktrace/Cloud was recently named Cloud Security Product of the Year for Large Enterprises by Computing Magazine in its 2023 Cloud Excellence Awards. ABOUT DARKTRACE Darktrace (DARK.L), a global leader in cyber security artificial intelligence, is on a mission to free the world of cyber disruption. Breakthrough innovations in our Cyber AI Research Center in Cambridge, UK have resulted in over 160 patents filed and research published to contribute to the cyber security community. Rather than study attacks, Darktrace's technology continuously learns and updates its knowledge of 'you' and applies that understanding to optimize your state of optimal cyber security. Darktrace is delivering the first ever Cyber AI Loop, fueling a continuous end-to-end security capability that can autonomously spot and respond to novel in-progress threats within seconds. Darktrace employs over 2,200 people around the world and protects approximately 8,900 customers globally from advanced cyber threats. Darktrace was named one of TIME magazine's 'Most Influential Companies' in 2021. To learn more, visit http://www.darktrace.com.

Read More

Cloud App Management

Cohesity Launches Cohesity SmartFiles Integration on the Snowflake Data Cloud

Business Wire | November 01, 2023

Cohesity, a leader in AI-powered data security and management, today announced the launch of Cohesity SmartFiles on the Snowflake Data Cloud. This new integration enables businesses to derive analytical insights from their on-premises and cloud data while maintaining data sovereignty and meeting compliance requirements. Snowflake recognizes the critical importance of providing customers with advanced data security and management while mining their data for strategic insights, said Kit Beall, Chief Revenue Officer, Cohesity. As a leader in AI-powered enterprise data security and management, we seek partners equally dedicated to the secure storage and management of customer data. That is why we are delighted to partner with Snowflake to continue delivering innovative and secure solutions that our customers can confidently rely on. By leveraging the Snowflake Data Cloud, Cohesity is joining Snowflake in mobilizing the world’s data to help organizations reap the benefits of their analytics capabilities without having to move their data to the cloud for analysis. With Cohesity SmartFiles, joint customers can store their data locally in SmartFiles and leverage Snowflake’s analytics capabilities with the flexibility to keep data either on-premises or in the cloud. This integration provides customers with broader access and choice while allowing them to adhere to strict internal policies. Cohesity SmartFiles augments customers’ cloud-native Snowflake Data Cloud to include on-premises repositories and extends secure access to sensitive local data records. Cohesity SmartFiles also provides a secure platform for consolidating application data that is designed to improve storage efficiency and reduce overall cost of ownership for local Snowflake repositories. “Cohesity’s commitment to helping Snowflake mobilize the world’s data can be seen through the launch of the SmartFiles integration,” said Tarik Dwiek, Head of Technology Alliances, Snowflake. “We look forward to partnering with Cohesity to allow access to SmartFiles in the cloud or on-premises through Snowflake’s single, integrated platform.” This collaboration with Snowflake and Cohesity enables joint customers to gain more value from their data while optimizing cost, scale, and efficiency for their Snowflake data. About Cohesity Cohesity is a leader in AI-powered data security and management. Aided by an extensive ecosystem of partners, Cohesity makes it easier to protect, manage, and get value from data – across the data center, edge, and cloud. Cohesity helps organizations defend against cybersecurity threats with comprehensive data security and management capabilities, including immutable backup snapshots, AI-based threat detection, monitoring for malicious behavior, and rapid recovery at scale. Cohesity solutions can be delivered as a service, self-managed, or provided by a Cohesity-powered partner. Cohesity is headquartered in San Jose, CA, and is trusted by the world’s largest enterprises, including six of the Fortune 10 and 42 of the Fortune 100.

Read More

Cloud App Development

Box and Google Cloud Expand Strategic Partnership Across Generative AI and Go-to-Market

Business Wire | November 02, 2023

Box, Inc. (NYSE: BOX), the leading Content Cloud, and Google Cloud today announced an expanded partnership to transform work in the enterprise with generative AI. Box will integrate with Vertex AI to build new gen AI features that help customers more efficiently process and analyze data stored in the Box Content Cloud, which is also now available to customers directly through Google Cloud Marketplace. Enterprises today want to work with strategic technology platforms that can help them work smarter and more productively, said Aaron Levie, co-founder and CEO of Box. Google Cloud is an incredibly important partner that helps us serve our customers globally. This deepened partnership underscores our joint commitment to delivering solutions that leverage cutting edge technology to power entirely new ways for users to intelligently interact with their content and revolutionize the way businesses operate in the AI-first era. “Generative AI can streamline some of the most time-consuming processes facing enterprises today, such as manual data entry and analysis,” said Thomas Kurian, CEO of Google Cloud. “Our expanded partnership with Box will provide customers with new tools that help them quickly process and create insights from documents stored within Box Content Cloud, saving time that users can reallocate towards more impactful work.” New Box AI Capabilities, Powered by Vertex AI Box has chosen to integrate with Vertex AI, Google Cloud’s unified AI platform, to help customers process and analyze data faster, create more personalized user experiences, intelligent search, and more. Building on the earlier announcement that Box will integrate Google Cloud’s advanced large-language models (LLMs) into Box AI, Box will now use Vertex AI to help power its new metadata extraction feature. The new feature, coming first as an API, will save customers’ time inputting and maintaining data by automatically identifying and tagging key context from their documents, including matching metadata fields to attributes within a file. Soon, customers will be able to: Automatically classify and label documents at scale to surface key insights, such as contracts nearing their expiration and invoices requiring payment within the current month. Define metadata templates to extract information for custom use cases, such as automatically recognizing and tagging products in images or categorizing PII in specific types. Populate defined metadata templates and integrate with ERP and CRM systems to automate workflows such as invoicing, executing contracts, client and employee onboarding, and more. Identify and preserve critical information, such as timestamps, authorship, and document versions history, to maintain compliance protocols. Recognize and extract metadata in different languages to ensure consistent term recognition while operating in different countries and regions. Box is Now Available on Google Cloud Marketplace As part of the expanded partnership, Box is now also available on Google Cloud Marketplace, making it even easier for customers using Google Cloud infrastructure to purchase Box’s content management platform. With the Box app available on Google Cloud Marketplace, eligible customers can realize key benefits including: Reduced procurement cycles allowing for faster, smoother, and simpler buying process. Consolidated Google Cloud billing. Cost savings against existing Google Cloud commitments when purchased through Google Cloud Marketplace. Box Expands Its Use of Google Cloud Box already leverages Google Cloud as a key infrastructure provider for data storage and compute globally. Now, Box will expand its usage of Google Cloud by adopting several new services across networking, data analytics, and machine learning to deliver faster performance and higher-reliability to its customers. For example, Box is now applying: Google Cloud as a storage option for Box KeySafe, which enables Box customers to use their own encryption key within Box. This provides customers with more choice over where they maintain their encryption keys. Google Cloud’s global networking infrastructure to power Box network communication with customers, resulting in faster content transfers and increased productivity for customers around the world. Cloud Bigtable for improved performance and uptime for the core data systems that power Box. This enables Box to deliver its customers with a more reliable service to secure and manage all of their content needs. Google Cloud BigQuery to power Box's data application, analytics, and insights. With BigQuery, Box can now deliver more comprehensive data-driven insights to customers faster. Google Workspace Integrations The expanded partnership builds on existing integrations with Google Workspace, which lets Box customers create, collaborate, and save content in Google Docs, Sheets, or Slides from the secure Box Content Cloud platform. Additionally, the Box for Google Workspace add-on enables smooth and secure productivity and collaboration across Google Workspace, including Gmail, Google Drive, and Google Calendar. With these integrations, customers can: Create, open, and edit content using Google Workspace’s collaboration tools directly within Box. Add Box files directly to emails and save email attachments to Box without leaving Gmail. Include Box files and link Box Notes directly to your Google Calendar events. Save files in Google Drive to Box. Apply Box’s enterprise-grade security, compliance, and governance capabilities to Google Docs, Sheets, and Slides. About Box Box (NYSE:BOX) is the leading Content Cloud, a single platform that empowers organizations to manage the entire content lifecycle, work securely from anywhere, and integrate across best-of-breed apps. Founded in 2005, Box simplifies work for leading global organizations, including AstraZeneca, JLL, Morgan Stanley, and Nationwide. Box is headquartered in Redwood City, CA, with offices across the United States, Europe, and Asia. Visit box.com to learn more. And visit box.org to learn more about how Box empowers nonprofits to fulfill their missions. About Google Cloud Google Cloud accelerates every organization’s ability to digitally transform its business and industry. We deliver enterprise-grade solutions that leverage Google’s cutting-edge technology, and tools that help developers build more sustainably. Customers in more than 200 countries and territories turn to Google Cloud as their trusted partner to enable growth and solve their most critical business problems.

Read More

Cloud Security

Darktrace Unveils New Cloud-Native Security Solution Using AI to Provide Real-Time Cyber Resilience for Cloud Environments

PR Newswire | October 30, 2023

Darktrace, a global leader in cyber security AI, today unveiled a new Darktrace/Cloud solution based on its unique Self-Learning AI. The new solution provides comprehensive visibility of cloud architectures, real-time cloud-native threat detection and response, and prioritized recommendations and actions to help security teams manage misconfigurations and strengthen compliance. When combined with insight from Darktrace solutions for network, email, apps, zero trust and endpoint, Darktrace/Cloud provides a deeper, contextualized understanding of the risks and threats currently facing an organization's digital estate. According to a recent report, "Gartner anticipates over 99 percent of cloud breaches will be based on a customer error, account takeover or misconfiguration until 2027". Cloud environments are constantly evolving so security professionals need to increase the level of visibility while keeping up with changing compliance, risk and security requirements. The rise of cloud-native technologies including containers, Kubernetes and microservices also require new tools and techniques for detecting and responding to known and novel threats. Unlike static cloud security tools that provide snapshots of a specific point in time, Darktrace/Cloud is real-time, all the time. Our Self-Learning AI continuously learns patterns between workloads, assets, policy configurations and identities to provide a dynamic view of cloud architectures. We analyze the entire cloud stack from data to control plane, combining an understanding of architecture and network with a new flexible, scalable deployment model, said Jack Stockdale, Chief Technology Officer, Darktrace. Our innovative approach to cloud security is built on more than a decade of leadership in Cyber AI that is already protecting our customers' critical business areas from network and email to operational technology. Available today, the new capabilities in Darktrace/Cloud include: Comprehensive visibility and architecture modelingfor insights into the constantly changing nature of cloud environments. This visibility is constructed dynamically from configuration, network, users and identity and access management (IAM) data. Darktrace establishes patterns of life for cloud resources, identities, and services to understand who has access to what and how. This is critical for detecting anomalies and unknown threats. Universal attack path modelingprovides a dynamic view of where attackers may look to move next. Darktrace brings together real-time cloud data and a deep understanding of your cloud environment with a platform approach that provides insights about risks from other covered areas of the business (e.g., network, email) to highlight potential attack paths and prioritize important assets to secure. Unique real-time and cloud-native threat detection and responsethat provides a dynamic view of known and novel threats within the cloud. Darktrace combines deep cloud attack path knowledge with real-time anomaly and threat detection through cloud-native autonomous response actions, such as detaching a policy from a user or removing a workload from a security group. Prioritized cloud posture managementthat starts by examining cloud configurations against common compliance frameworks. Where misconfigurations are detected, Darktrace provides a prioritized view of what to fix first, based on a risk profile generated from security and business context. Guided steps can be provided to help teams proactively address these before they become a significant issue. Cost discoveryto provide a better understanding of cloud resource allocation. This helps teams contextualize their cloud resources according to security and business priorities. Communication and collaboration capabilitiesto streamline workflows between security teams and DevOps teams. Tickets can be created on demand, teams can communicate directly via messaging platforms, and alerts and anomaly detections can be sent to Security Information & Event Management (SIEM) or Security Orchestration, Automation and Response (SOAR) products and the Darktrace Mobile app so they can be alerted on the go. Flexible deployment optionsinclude an agentless deployment by default so organizations can be up and running in minutes. Teams can use the dynamic architectural view and risk context to decide where to deploy agents for enhanced real-time actions and deeper inspection. Sykes Cottages, a cloud-native travel agency platform in the UK, has experienced significant growth in the last five years and has relied on the cloud to help them scale throughout this period. "When it comes to cybersecurity, having visibility and an understanding of what you've got and your risks is critical. If I don't know it's there, I can't protect it," said Jonny Mattey, Head of Cybersecurity, Sykes Cottages. "Having a holistic, live view of our cloud environment enables us to work pragmatically and use AI to cut down management time so that we can address security risks and improve our resilience." The new Darktrace/Cloud solution is now available on Amazon Web Services (AWS) through the AWS Marketplace, a curated digital catalog that makes it easy for customers to find, buy, deploy, and manage the third-party software they need to build solutions and run their business. Darktrace and AWS have been collaborating since 2017 to help organizations secure their AWS environments. Darktrace protects AWS environments for organizations around the world including Sunwest Bank and ProPhase Labs. Darktrace is an AWS Security Competency Partner and is part of the AWS ISV Accelerate program. "Security is job zero at AWS," said Paddy Fitzpatrick, Director – Independent Software Vendors, UK & Ireland at Amazon Web Services. "As the threat landscape continues to evolve, the availability of AI-based tools like Darktrace/Cloud on the AWS Marketplace will help customers to gain increased visibility, and respond more effectively to security risks and threats." Darktrace first extended its Cyber AI capabilities to cloud environments in 2016, applying its world class algorithms to granular network traffic. Darktrace/Cloud was recently named Cloud Security Product of the Year for Large Enterprises by Computing Magazine in its 2023 Cloud Excellence Awards. ABOUT DARKTRACE Darktrace (DARK.L), a global leader in cyber security artificial intelligence, is on a mission to free the world of cyber disruption. Breakthrough innovations in our Cyber AI Research Center in Cambridge, UK have resulted in over 160 patents filed and research published to contribute to the cyber security community. Rather than study attacks, Darktrace's technology continuously learns and updates its knowledge of 'you' and applies that understanding to optimize your state of optimal cyber security. Darktrace is delivering the first ever Cyber AI Loop, fueling a continuous end-to-end security capability that can autonomously spot and respond to novel in-progress threats within seconds. Darktrace employs over 2,200 people around the world and protects approximately 8,900 customers globally from advanced cyber threats. Darktrace was named one of TIME magazine's 'Most Influential Companies' in 2021. To learn more, visit http://www.darktrace.com.

Read More

Cloud App Management

Cohesity Launches Cohesity SmartFiles Integration on the Snowflake Data Cloud

Business Wire | November 01, 2023

Cohesity, a leader in AI-powered data security and management, today announced the launch of Cohesity SmartFiles on the Snowflake Data Cloud. This new integration enables businesses to derive analytical insights from their on-premises and cloud data while maintaining data sovereignty and meeting compliance requirements. Snowflake recognizes the critical importance of providing customers with advanced data security and management while mining their data for strategic insights, said Kit Beall, Chief Revenue Officer, Cohesity. As a leader in AI-powered enterprise data security and management, we seek partners equally dedicated to the secure storage and management of customer data. That is why we are delighted to partner with Snowflake to continue delivering innovative and secure solutions that our customers can confidently rely on. By leveraging the Snowflake Data Cloud, Cohesity is joining Snowflake in mobilizing the world’s data to help organizations reap the benefits of their analytics capabilities without having to move their data to the cloud for analysis. With Cohesity SmartFiles, joint customers can store their data locally in SmartFiles and leverage Snowflake’s analytics capabilities with the flexibility to keep data either on-premises or in the cloud. This integration provides customers with broader access and choice while allowing them to adhere to strict internal policies. Cohesity SmartFiles augments customers’ cloud-native Snowflake Data Cloud to include on-premises repositories and extends secure access to sensitive local data records. Cohesity SmartFiles also provides a secure platform for consolidating application data that is designed to improve storage efficiency and reduce overall cost of ownership for local Snowflake repositories. “Cohesity’s commitment to helping Snowflake mobilize the world’s data can be seen through the launch of the SmartFiles integration,” said Tarik Dwiek, Head of Technology Alliances, Snowflake. “We look forward to partnering with Cohesity to allow access to SmartFiles in the cloud or on-premises through Snowflake’s single, integrated platform.” This collaboration with Snowflake and Cohesity enables joint customers to gain more value from their data while optimizing cost, scale, and efficiency for their Snowflake data. About Cohesity Cohesity is a leader in AI-powered data security and management. Aided by an extensive ecosystem of partners, Cohesity makes it easier to protect, manage, and get value from data – across the data center, edge, and cloud. Cohesity helps organizations defend against cybersecurity threats with comprehensive data security and management capabilities, including immutable backup snapshots, AI-based threat detection, monitoring for malicious behavior, and rapid recovery at scale. Cohesity solutions can be delivered as a service, self-managed, or provided by a Cohesity-powered partner. Cohesity is headquartered in San Jose, CA, and is trusted by the world’s largest enterprises, including six of the Fortune 10 and 42 of the Fortune 100.

Read More

Cloud App Development

Box and Google Cloud Expand Strategic Partnership Across Generative AI and Go-to-Market

Business Wire | November 02, 2023

Box, Inc. (NYSE: BOX), the leading Content Cloud, and Google Cloud today announced an expanded partnership to transform work in the enterprise with generative AI. Box will integrate with Vertex AI to build new gen AI features that help customers more efficiently process and analyze data stored in the Box Content Cloud, which is also now available to customers directly through Google Cloud Marketplace. Enterprises today want to work with strategic technology platforms that can help them work smarter and more productively, said Aaron Levie, co-founder and CEO of Box. Google Cloud is an incredibly important partner that helps us serve our customers globally. This deepened partnership underscores our joint commitment to delivering solutions that leverage cutting edge technology to power entirely new ways for users to intelligently interact with their content and revolutionize the way businesses operate in the AI-first era. “Generative AI can streamline some of the most time-consuming processes facing enterprises today, such as manual data entry and analysis,” said Thomas Kurian, CEO of Google Cloud. “Our expanded partnership with Box will provide customers with new tools that help them quickly process and create insights from documents stored within Box Content Cloud, saving time that users can reallocate towards more impactful work.” New Box AI Capabilities, Powered by Vertex AI Box has chosen to integrate with Vertex AI, Google Cloud’s unified AI platform, to help customers process and analyze data faster, create more personalized user experiences, intelligent search, and more. Building on the earlier announcement that Box will integrate Google Cloud’s advanced large-language models (LLMs) into Box AI, Box will now use Vertex AI to help power its new metadata extraction feature. The new feature, coming first as an API, will save customers’ time inputting and maintaining data by automatically identifying and tagging key context from their documents, including matching metadata fields to attributes within a file. Soon, customers will be able to: Automatically classify and label documents at scale to surface key insights, such as contracts nearing their expiration and invoices requiring payment within the current month. Define metadata templates to extract information for custom use cases, such as automatically recognizing and tagging products in images or categorizing PII in specific types. Populate defined metadata templates and integrate with ERP and CRM systems to automate workflows such as invoicing, executing contracts, client and employee onboarding, and more. Identify and preserve critical information, such as timestamps, authorship, and document versions history, to maintain compliance protocols. Recognize and extract metadata in different languages to ensure consistent term recognition while operating in different countries and regions. Box is Now Available on Google Cloud Marketplace As part of the expanded partnership, Box is now also available on Google Cloud Marketplace, making it even easier for customers using Google Cloud infrastructure to purchase Box’s content management platform. With the Box app available on Google Cloud Marketplace, eligible customers can realize key benefits including: Reduced procurement cycles allowing for faster, smoother, and simpler buying process. Consolidated Google Cloud billing. Cost savings against existing Google Cloud commitments when purchased through Google Cloud Marketplace. Box Expands Its Use of Google Cloud Box already leverages Google Cloud as a key infrastructure provider for data storage and compute globally. Now, Box will expand its usage of Google Cloud by adopting several new services across networking, data analytics, and machine learning to deliver faster performance and higher-reliability to its customers. For example, Box is now applying: Google Cloud as a storage option for Box KeySafe, which enables Box customers to use their own encryption key within Box. This provides customers with more choice over where they maintain their encryption keys. Google Cloud’s global networking infrastructure to power Box network communication with customers, resulting in faster content transfers and increased productivity for customers around the world. Cloud Bigtable for improved performance and uptime for the core data systems that power Box. This enables Box to deliver its customers with a more reliable service to secure and manage all of their content needs. Google Cloud BigQuery to power Box's data application, analytics, and insights. With BigQuery, Box can now deliver more comprehensive data-driven insights to customers faster. Google Workspace Integrations The expanded partnership builds on existing integrations with Google Workspace, which lets Box customers create, collaborate, and save content in Google Docs, Sheets, or Slides from the secure Box Content Cloud platform. Additionally, the Box for Google Workspace add-on enables smooth and secure productivity and collaboration across Google Workspace, including Gmail, Google Drive, and Google Calendar. With these integrations, customers can: Create, open, and edit content using Google Workspace’s collaboration tools directly within Box. Add Box files directly to emails and save email attachments to Box without leaving Gmail. Include Box files and link Box Notes directly to your Google Calendar events. Save files in Google Drive to Box. Apply Box’s enterprise-grade security, compliance, and governance capabilities to Google Docs, Sheets, and Slides. About Box Box (NYSE:BOX) is the leading Content Cloud, a single platform that empowers organizations to manage the entire content lifecycle, work securely from anywhere, and integrate across best-of-breed apps. Founded in 2005, Box simplifies work for leading global organizations, including AstraZeneca, JLL, Morgan Stanley, and Nationwide. Box is headquartered in Redwood City, CA, with offices across the United States, Europe, and Asia. Visit box.com to learn more. And visit box.org to learn more about how Box empowers nonprofits to fulfill their missions. About Google Cloud Google Cloud accelerates every organization’s ability to digitally transform its business and industry. We deliver enterprise-grade solutions that leverage Google’s cutting-edge technology, and tools that help developers build more sustainably. Customers in more than 200 countries and territories turn to Google Cloud as their trusted partner to enable growth and solve their most critical business problems.

Read More

Spotlight

Continuity Software

Continuity Software is a global leader in cyber resilience assurance. We help the world’s leading organizations – including 6 of the top 10 US banks – to proactively prevent data loss and cyber resilience risks in hybrid IT infrastructure....

Events

Resources

resource image

Cloud App Development, Cloud App Management, Cloud Deployment Models`

Streamline Cloud Migration with Cloud Intel's Assessment Solution

Video

resource image

Cloud App Development, Cloud App Management, Cloud Deployment Models

The Enterprise Guide to Successful Cloud Adoption

Whitepaper

resource image

Cloud App Development, Cloud Deployment Models, Cloud Security

Monitoring and Logging for Privileged Access in Cloud Environments

Article

resource image

Cloud App Development, Cloud App Management, Cloud Deployment Models`

Streamline Cloud Migration with Cloud Intel's Assessment Solution

Video

resource image

Cloud App Development, Cloud App Management, Cloud Deployment Models

The Enterprise Guide to Successful Cloud Adoption

Whitepaper

resource image

Cloud App Development, Cloud Deployment Models, Cloud Security

Monitoring and Logging for Privileged Access in Cloud Environments

Article

Events