Q&A with Maliha Aqeel, Director of Global Communications at Fix Network World

MEDIA 7 | January 16, 2020

marketing metrics
Maliha Aqeel, Director of Global Communications at Fix Network World is an award-winning, communication and marketing professional who helps companies harness the power of their brand to drive engagement and achieve measurable business results. 

She has developed and led content and marcomm programs for B2B companies in the financial and professional services sectors in her over 15 years of industry experience.

MEDIA 7: When did you start working and what was it?
MALIHA AQEEL:
I started my career in 1996 right after high school, freelancing as a journalist and features writer for a magazine in Dubai, UAE. Over time, I expanded my services to include scriptwriting for corporate videos and TV productions, writing and designing client newsletters and promotional collateral.

M7: What made you want to pursue a career in branding and marketing communications? What aspect about your role brings you the most joy?
MA: I didn’t consciously decide to pursue a career in marketing and communication as my plan was to become a filmmaker. However, I had great curiosity about what makes people prefer one brand over the other when a feature-by-feature comparison didn’t show a huge difference between similar products or services. I had taken a few advertising courses during university and it broadened my understanding of how powerful brand experiences and storytelling can drive business objectives. That balance of strategy and creativity is what I enjoy most about what I do and why I’ve continued to find purpose in my career.


"Marketing professionals have to act as conveners, and connect the dots so that there is alignment between stakeholders like sales and operation teams and executive leadership on what products and services will drive growth in any given quarter."

M7: How has branding changed over the years to become what it is today? What marketing metrics do you value most for brand management?
MA:
Branding used to be focused on the tactical: aesthetics of an ad, wordsmithing copy and “selling” a vision that was less about what the customer needed and more about what the brand wanted you to purchase. Much of this was driven by the rise of a consumerist society in the 1980s and part of the 1990s. But the new millennium witnessed boom-bust economic cycles, changing demographics and technological advances at a relentless pace than ever before. Gradually, the brand’s point of view started to become less relevant and empowered consumers took back control of their brand experience and their buyer journey.

Now brands have to look outward, focusing on the needs, behaviors and motivations of their end customers. They’re also recognizing that purpose and having an impact on society in a positive way is what will drive their enterprise value instead of share price alone. The institutional investors are also taking notice and aligning their investment criteria and evaluation accordingly. This was one of the outcomes of the Embankment Project for Inclusive Capitalism, a multi-year initiative that looked into making capitalism more dynamic, sustainable, inclusive and trusted. As a result, the brand metrics that I value most are outcome-focused like contribution to reputation value, net promoter score, brand perception (a combination of brand recall and service delivery) and employee engagement/advocacy scores.


"One of the most common mistakes companies make is implementing a brand strategy that isn’t aligned to the organization’s overall business goal."

M7: What are the common mistakes that companies make when implementing their brand strategies?
MA:
One of the most common mistakes is implementing a strategy that isn’t aligned to the organization’s overall business goal. This can be challenging in large corporations where there are multiple competing priorities, but marketing professionals have to act as conveners, and connect the dots so that there is alignment between stakeholders like sales and operation teams and executive leadership on what products and services will drive growth in any given quarter. And then create and implement holistic marketing campaigns that drive specific results that support the key performance indicators (KPIs) that the executives are measured on.

A second mistake is running campaigns that are not aligned from a macro or micro environmental perspective. For example, an oil company runs a social media campaign on their corporate citizenship initiatives at a time when the industry (not necessarily the company) is under regulatory scrutiny for bad environmental practices. The timing, not necessarily the content, of the campaign can appear tone deaf and unsympathetic to sentiment in society. Another instance is if a company runs an employer branding campaign about its great culture at a time when it might be going through litigation for a workplace harassment issue. To counter this, marketing and communication professionals need to create business partnerships across all layers and functions of the company so that they’re planning and executing brand strategies that are contextually appropriate and reputationally sound.


"Marketing and communication professionals need to create business partnerships across all layers and functions of the company so that they’re planning and executing brand strategies that are contextually appropriate and reputationally sound."

M7: Which strategies do you count on to help leaders understand the value of communications?
MA:
I’m a huge advocate of data-driven decision making and offering informed insights and recommendations. C-suite executives see data analytics as a distinct competitive advantage for their business, and it can be the main strategy we use to help them understand our value. Gut instinct has a role to play in planning and execution, but to convince others and demonstrate our importance, we need to have a common understanding of business goals and use language that senior leaders will understand. Examples of this include showing how strategic communications resulted in cost efficiencies, margin improvement and contribution to revenue or increase in sales. These are tangible financial results that any executive function will recognize and appreciate. In addition to the above, I also use benchmarking data (internal and external) and forecasting as part of my communication and resource planning so that I have a framework for reporting to leadership on communication-driven outcomes.

M7: With over 15 years of progressive experience in strategic communication, what advice do you have for leaders who are trying to improve their performance?
MA:
My advice is to bring the brand promise and purpose into your decision-making process. Often, not always, performance is directly impacted by the culture of an organization. And your culture is a reflection of your purpose. It conveys why what the organization does matters; make evangelists out of your customers and convince employees to be part of the journey not just show up for a pay cheque. Research by Gallup found that highly engaged teams are 21% more productive, but low employee engagement results in 65% lower share price over time.

Communication professionals are enablers of the brand. As strategic advisors, we have to help make the connection between culture and business performance—between the intangible and the tangible. The cost of getting it wrong can have a negative impact on reputation capital, share price and even the balance sheet. Research from the Engagement Institute showed that disengaged employees cost US businesses up to $550 billion a year, which is a little over half the nominal GDP of The Netherlands in 2019 ($900 billion). That’s not a comparison that you want someone making at your annual general meeting of shareholders.

ABOUT FIX NETWORK WORLD

The Fix Network global family of brands includes collision repair franchise networks Fix Auto and Pro Color, glass repair and replacement brand NOVUS Glass and mechanical shops Speedy Auto Service, as well as the full suite of SRP glass products. With more than 2,100 points of service in over 40 countries worldwide, Fix Network is the global aftermarket services leader. The Network continues to grow internationally, thanks to a solid foundation based on entrepreneurship and innovation. For more information, visit Fixnetwork.

More THOUGHT LEADERS

L&T Technology Services' Sarita Bahety explains why adopting cloud is an opportunity to make existing processes more agile for organizations

Media 7 | July 28, 2022

L&T Technology Services' Sarita Bahety, Head of Strategic Alliances and Partnerships for Europe, explains how various strategic alliances contribute to the expansion of businesses.  Read on to know more about her thoughts on strategic management, cloud adoption, and leveraging alliances. ...

Read More

Oracle's Lisa Marcyes says, 'People trust people more than they trust brands'

Media 7 | May 13, 2022

The key to good social media marketing is knowing everything about the audience, shares Lisa Marcyes Director, Global Social Media at Oracle, in this interview with Media 7. Read on to find out more about the best go-to approach for audience gap analysis, top social media marketing trends to look out for this year and the best ways to generate leads on social media....

Read More

Q&A with Ariel Munafo, Founder and Board Member of MarkeTech Group

Media 7 | October 13, 2021

Ariel Munafo, Founder and Board Member of MarkeTech Group, EuropeClouds and CloudEdge. He is also an Ambassador at CNCF and a Vice President at IASA ISRAEL. Munafo is an investor and cloud computing evangelist and a personal advisor to CIOs & CTOs....

Read More

L&T Technology Services' Sarita Bahety explains why adopting cloud is an opportunity to make existing processes more agile for organizations

Media 7 | July 28, 2022

L&T Technology Services' Sarita Bahety, Head of Strategic Alliances and Partnerships for Europe, explains how various strategic alliances contribute to the expansion of businesses.  Read on to know more about her thoughts on strategic management, cloud adoption, and leveraging alliances. ...

Read More

Oracle's Lisa Marcyes says, 'People trust people more than they trust brands'

Media 7 | May 13, 2022

The key to good social media marketing is knowing everything about the audience, shares Lisa Marcyes Director, Global Social Media at Oracle, in this interview with Media 7. Read on to find out more about the best go-to approach for audience gap analysis, top social media marketing trends to look out for this year and the best ways to generate leads on social media....

Read More

Q&A with Ariel Munafo, Founder and Board Member of MarkeTech Group

Media 7 | October 13, 2021

Ariel Munafo, Founder and Board Member of MarkeTech Group, EuropeClouds and CloudEdge. He is also an Ambassador at CNCF and a Vice President at IASA ISRAEL. Munafo is an investor and cloud computing evangelist and a personal advisor to CIOs & CTOs....

Read More

Related News

CLOUD SECURITY

Kyndryl and Elastic Announce Expanded Partnership to Enable Data Observability, Search and Insights Across Cloud and Edge Computing Environments

Elastic | September 26, 2022

Kyndryl the world’s largest IT infrastructure services provider, and Elastic the company behind Elasticsearch, today announced an expanded global partnership to provide customers full-stack observability, enabling them to accelerate their ability to search, analyze and act on machine data (IT data and business data) stored across hybrid cloud, multi-cloud and edge computing environments. Under the partnership, Kyndryl and Elastic will collaborate on creating joint solutions and delivery capabilities designed to provide deep, frictionless observability at all levels of applications, services, and infrastructure to address customer data, analytics and IT operations management challenges. The companies will focus on delivering large-scale IT operations and AIOps capabilities to joint customers by leveraging Kyndryl’s data framework and toolkits and Elastic’s Enterprise Search, Observability, and Security solutions, enabling streamlined migrations, modernized infrastructure and tenant management, and AI development for efficient and proactive IT management. As part of the partnership, Kyndryl and Elastic plan to collaborate to support customer needs and requirements via joint offerings and solutions across the following areas: IT Data Modernization – Helping organizations manage exponential storage growth and giving them the capability to search for data wherever it resides. IT Data Management Services for Elastic – Providing flexibility to users of Elastic by letting Kyndryl manage the entire stack infrastructure and analytics workloads for IT operations. Intelligent IT Analytics – Enabling actionable observability through AI/ML capabilities that deliver unified insights for proactive and efficient IT operations with technology domain-specific insights. Data Migration Services for Elastic – Delivering the capability to streamline migrations and deploy self-managed Elastic workloads to the hyperscalers of a customer’s choice. Kyndryl’s global team of data management experts will also participate in the global Elastic certification program to expand their expertise in advising, implementing and managing Elastic solutions across critical IT projects and environments. “Customers in all industries are seeking to improve their capacity to search and analyze the data stored in the cloud and on edge computing environments, We are happy to partner with Elastic to create and bring forward a unified approach that will help customers overcome hurdles and improve their ability to access and gain insights at scale from their business data.” Nicolas Sekkaki, Applications, Data & AI global practice leader for Kyndryl “Enabling customers to gain actionable insights from their data is a key enabler of data-driven digital transformation,” said Scott Musson, Vice President, Worldwide Channel and Alliances at Elastic. “The combination of Kyndryl’s global expertise in managing mission-critical information systems and the proven scale and flexibility of the Elastic Search Platform provides the critical foundation to help organizations drive speed, scale, and productivity, and address their observability needs across hybrid cloud, multi-cloud and edge computing environments.” About Kyndryl Kyndryl is the world’s largest IT infrastructure services provider serving thousands of enterprise customers in more than 60 countries. The Company designs, builds, manages and modernizes the complex, mission-critical information systems that the world depends on every day. For more information, visit www.kyndryl.com. About Elastic Elastic is a leading platform for search-powered solutions. We help organizations, their employees, and their customers accelerate the results that matter. With solutions in Enterprise Search, Observability, and Security, we enhance customer and employee search experiences, keep mission-critical applications running smoothly, and protect against cyber threats. Delivered wherever data lives, in one cloud, across multiple clouds, or on-premise, Elastic enables 18,000+ customers and more than half of the Fortune 500, to achieve new levels of success at scale and on a single platform.

Read More

CLOUD SECURITY

Rapidly Evolving Hybrid Cloud Security Requirements are Driving the Need for Deep Observability

Gigamon | September 28, 2022

Gigamon, the leading deep observability company, is guiding the industry forward today, bringing application and network-level intelligence together for the first time to help network, security, and cloud IT operations teams eliminate security blind spots and deliver defense in depth across their highly distributed hybrid and multi-cloud infrastructure. Leading market intelligence firm, the 650 Group, forecasts the deep observability market’s CAGR to grow over 60 percent to reach $2 billion by 2026. They predict Gigamon will take a commanding lead with 68 percent market share in the first half of 2022. Together with an expanding ecosystem of technology alliance partners, Gigamon harnesses actionable network-level intelligence that amplifies the power of cloud, security, and observability tools, ultimately empowering large organizations to achieve the transformational promise of the cloud. A recent IDC global survey of 900 large organization IT executives and managers* revealed that 'strengthened cybersecurity posture and practices' is the number one benefit of deep observability intelligence and insights. And to overcome their concerns for security vulnerabilities, 79 percent of respondents indicate they have made good-to-excellent progress in leveraging network intelligence and performance metrics for security insights. When asked specifically where the alignment of NetOps and SecOps efforts and tools have improved security management, a strong majority of respondents cited the following: provide complete visibility into on-premises systems and cloud services, reduce false positives, improve speed and accuracy of triage, and validate remediation. To further underscore the urgency for organizations to address security blind spots, a recent Vitreous World State of Ransomware for 2022 and Beyond survey revealed more than 95 percent of the more than one thousand global respondents, consisting of large organization IT and security executives, had experienced ransomware attacks in the past year. The research also revealed that 89 percent of global security leaders surveyed agree deep observability is an important element of cloud security with 50 percent of global CISOs/CIOs strongly agreeing with this statement. “As a cloud-first dental support organization, we are continuously seeking new ways to fortify our security posture and equip our supported owner doctors with the latest, proven technology and highly skilled support staff, so they can focus on providing the perfect patient experience to patients with an extraordinary, differentiated care experience,” said Nemi George, vice president of IT and information security officer and IT service operations at Pacific Dental Services. “With the deep observability we gain from Gigamon, we can eliminate security blind spots at the network layer of our hybrid cloud infrastructure, deliver defense in depth, and confidently scale our operations.” A New Frontier: Deep Observability The Gigamon Hawk Deep Observability Pipeline harnesses actionable network-level intelligence to amplify the power of cloud, security, and observability tools, enabling IT organizations to assure security and compliance governance, speed root-cause analysis of performance bottlenecks and lower the operational overhead associated with managing today’s highly distributed hybrid and multi-cloud infrastructure. Gigamon extends the value of these tools with real-time network intelligence derived from packets, flows and application metadata to deliver defense in depth and performance management. Gigamon has an extensive ecosystem of technology alliance partners that includes leading observability vendors Dynatrace, New Relic and Sumo Logic. “We are proud to partner with Gigamon and integrate their network-level intelligence with the Dynatrace platform’s full-stack observability, application security, and AIOps capabilities to enable our joint customers to innovate faster and more securely,” said Bob Wambach, vice president of product marketing at Dynatrace. “Large organizations continue to embrace hybrid-cloud, multi-cloud, and cloud-native technologies as the foundation for their digital services and innovation. As a result, applications have become increasingly complex and distributed. The combination of Dynatrace and Gigamon gives customers unprecedented abilities to simplify cloud complexity. The actionable, network-level intelligence of the Gigamon deep observability pipeline provides additional network-security context to the precise answers and intelligent automation delivered by Dynatrace.” “At Trace3 we help our customers design, move and re-architect workloads to the Cloud. One of the challenges we face is maintaining visibility into key applications regardless of cloud architecture pattern, in alignment with guidance from well-architected frameworks,” said Chris Nicholas, vice president cloud and cloud solutions group at Trace3. “Gigamon Hawk helps us deliver actionable network-level intelligence against many advanced security and observability use-cases. The built-in performance tools help us accelerate troubleshooting while lowering operational costs.” “IT organizations are navigating an unprecedented increase in cyber threats across all vectors of their hybrid and multi-cloud infrastructure, and the underlying complexity and disparity of tools used to manage these environments introduces blind spots that can expose their organizations to risk, Gigamon is at the right place at the right time to capitalize on this high growth market and deliver more value to our customers by extending the value of tools they have already deployed and empowering them with actionable network-level intelligence for the hybrid cloud so they can run fast, stay secure, and accelerate innovation.” Shane Buckley, president and CEO of Gigamon About Gigamon Gigamon offers a deep observability pipeline that harnesses actionable network-level intelligence to amplify the power of observability tools. This powerful combination helps IT organizations to assure security and compliance governance, speed root-cause analysis of performance bottlenecks, and lower operational overhead associated with managing hybrid and multi-cloud IT infrastructures. The result: modern enterprises realize the full transformational promise of the cloud. Gigamon serves more than 4,000 customers worldwide, including over 80 percent of Fortune 100 enterprises, 9 of the 10 largest mobile network providers, and hundreds of governments and educational organizations worldwide.

Read More

CLOUD SECURITY

Tecnotree to Accelerate Digital Transition to the Cloud with Microsoft Azure Integration

Tecnotree | September 27, 2022

Tecnotree, a global provider of Business Support Systems (BSS) for the telecoms industry announces it will provide Digital BSS products built on Microsoft Azure to Digital Service Providers (DSPs). Through this integration, service providers will be empowered to innovate and adapt quickly while delivering superior customer experiences. Tecnotree, a global provider of Business Support Systems (BSS) for the telecoms industry announces it will provide Digital BSS products built on Microsoft Azure to Digital Service Providers (DSPs). Through this integration, service providers will be empowered to innovate and adapt quickly while delivering superior customer experiences. As 5G and the Internet-of-Things (IoT) reshape the industry landscape, service providers’ IT infrastructure today is more agile & cloud-native along with the underlying applications to support charging, billing & partner functions in a dynamic way. Tecnotree's Digital Suite-5 for consumers and business monetization is built natively to run on Kubernetes and is aligned with the Microsoft Azure cloud to drive multi-tenant, multi-region transformations that allow enterprises to lower total-cost-of-ownership (TCO) by eliminating significant upfront investments. Tecnotree Moments for enterprises and consumers enables a Digital Ecosystem of microservices as an extension of the Digital-BSS-Suite-5 by converting the Moments pre-integrated partner ecosystem into instant revenue generators across industries like: Sports, Gaming, Health & Wellness, Education, and other verticals. This allows Communications Service Providers (CSPs) to seamlessly transform into DSPs, with the opportunity to galvanize their IT ecosystems and launch innovative digital offerings. While tier-1 providers have a clear path defined about migrating to the cloud in the next few years, tier-2 & 3 providers are considering the merits of cloud-based systems. At the same time, new-age providers, and Mobile Virtual Network Operators (MVNOs) are moving quickly towards cloud BSS. "By integrating Tecnotree products with Microsoft Azure, we help service providers bring new services to the market, With this combined offering, DSPs now have the ability to unlock the full potential of 5G investments while having speed at the center of the transformation. As Tecnotree Moments for B2B2X headless commerce launches in different markets around the world as an extension of our Digital offering, the change will redefine the future of digital business.” Padma Ravichander, CEO-Tecnotree Corporation Rick Lievano, CTO WW Telecom at Microsoft says, “With Tecnotree Digital Suite 5 on the Microsoft Azure cloud, Tecnotree enables digital transformation for service providers. By combining Tecnotree’s deep domain expertise and Microsoft’s software capabilities, we help service providers create enhanced user experiences and unlock new revenue streams for the telecom ecosystem.” About Tecnotree Tecnotree is a 5G-ready digital Business Support System (BSS) player, with AI/ML capabilities and multi-cloud extensibility. Tecnotree is the first company in the world to be Platinum Certified by TM Forum Open API standards, and our agile and open-source Digital BSS Stack comprises the full range (order-to-cash) of business processes and subscription management for telecom and other digital services industries creating opportunities beyond connectivity. Tecnotree also provides Fintech and B2B2X multi-experience digital marketplace to its subscriber base through the Tecnotree Moments platform to empower digitally connected communities across gaming, health, education, OTT, and other vertical ecosystems. Tecnotree digital platform products and services today serve over 1 Billion Subscribers globally in over 70 countries. Tecnotree is listed on Helsinki Nasdaq (TEM1V).

Read More

CLOUD SECURITY

Kyndryl and Elastic Announce Expanded Partnership to Enable Data Observability, Search and Insights Across Cloud and Edge Computing Environments

Elastic | September 26, 2022

Kyndryl the world’s largest IT infrastructure services provider, and Elastic the company behind Elasticsearch, today announced an expanded global partnership to provide customers full-stack observability, enabling them to accelerate their ability to search, analyze and act on machine data (IT data and business data) stored across hybrid cloud, multi-cloud and edge computing environments. Under the partnership, Kyndryl and Elastic will collaborate on creating joint solutions and delivery capabilities designed to provide deep, frictionless observability at all levels of applications, services, and infrastructure to address customer data, analytics and IT operations management challenges. The companies will focus on delivering large-scale IT operations and AIOps capabilities to joint customers by leveraging Kyndryl’s data framework and toolkits and Elastic’s Enterprise Search, Observability, and Security solutions, enabling streamlined migrations, modernized infrastructure and tenant management, and AI development for efficient and proactive IT management. As part of the partnership, Kyndryl and Elastic plan to collaborate to support customer needs and requirements via joint offerings and solutions across the following areas: IT Data Modernization – Helping organizations manage exponential storage growth and giving them the capability to search for data wherever it resides. IT Data Management Services for Elastic – Providing flexibility to users of Elastic by letting Kyndryl manage the entire stack infrastructure and analytics workloads for IT operations. Intelligent IT Analytics – Enabling actionable observability through AI/ML capabilities that deliver unified insights for proactive and efficient IT operations with technology domain-specific insights. Data Migration Services for Elastic – Delivering the capability to streamline migrations and deploy self-managed Elastic workloads to the hyperscalers of a customer’s choice. Kyndryl’s global team of data management experts will also participate in the global Elastic certification program to expand their expertise in advising, implementing and managing Elastic solutions across critical IT projects and environments. “Customers in all industries are seeking to improve their capacity to search and analyze the data stored in the cloud and on edge computing environments, We are happy to partner with Elastic to create and bring forward a unified approach that will help customers overcome hurdles and improve their ability to access and gain insights at scale from their business data.” Nicolas Sekkaki, Applications, Data & AI global practice leader for Kyndryl “Enabling customers to gain actionable insights from their data is a key enabler of data-driven digital transformation,” said Scott Musson, Vice President, Worldwide Channel and Alliances at Elastic. “The combination of Kyndryl’s global expertise in managing mission-critical information systems and the proven scale and flexibility of the Elastic Search Platform provides the critical foundation to help organizations drive speed, scale, and productivity, and address their observability needs across hybrid cloud, multi-cloud and edge computing environments.” About Kyndryl Kyndryl is the world’s largest IT infrastructure services provider serving thousands of enterprise customers in more than 60 countries. The Company designs, builds, manages and modernizes the complex, mission-critical information systems that the world depends on every day. For more information, visit www.kyndryl.com. About Elastic Elastic is a leading platform for search-powered solutions. We help organizations, their employees, and their customers accelerate the results that matter. With solutions in Enterprise Search, Observability, and Security, we enhance customer and employee search experiences, keep mission-critical applications running smoothly, and protect against cyber threats. Delivered wherever data lives, in one cloud, across multiple clouds, or on-premise, Elastic enables 18,000+ customers and more than half of the Fortune 500, to achieve new levels of success at scale and on a single platform.

Read More

CLOUD SECURITY

Rapidly Evolving Hybrid Cloud Security Requirements are Driving the Need for Deep Observability

Gigamon | September 28, 2022

Gigamon, the leading deep observability company, is guiding the industry forward today, bringing application and network-level intelligence together for the first time to help network, security, and cloud IT operations teams eliminate security blind spots and deliver defense in depth across their highly distributed hybrid and multi-cloud infrastructure. Leading market intelligence firm, the 650 Group, forecasts the deep observability market’s CAGR to grow over 60 percent to reach $2 billion by 2026. They predict Gigamon will take a commanding lead with 68 percent market share in the first half of 2022. Together with an expanding ecosystem of technology alliance partners, Gigamon harnesses actionable network-level intelligence that amplifies the power of cloud, security, and observability tools, ultimately empowering large organizations to achieve the transformational promise of the cloud. A recent IDC global survey of 900 large organization IT executives and managers* revealed that 'strengthened cybersecurity posture and practices' is the number one benefit of deep observability intelligence and insights. And to overcome their concerns for security vulnerabilities, 79 percent of respondents indicate they have made good-to-excellent progress in leveraging network intelligence and performance metrics for security insights. When asked specifically where the alignment of NetOps and SecOps efforts and tools have improved security management, a strong majority of respondents cited the following: provide complete visibility into on-premises systems and cloud services, reduce false positives, improve speed and accuracy of triage, and validate remediation. To further underscore the urgency for organizations to address security blind spots, a recent Vitreous World State of Ransomware for 2022 and Beyond survey revealed more than 95 percent of the more than one thousand global respondents, consisting of large organization IT and security executives, had experienced ransomware attacks in the past year. The research also revealed that 89 percent of global security leaders surveyed agree deep observability is an important element of cloud security with 50 percent of global CISOs/CIOs strongly agreeing with this statement. “As a cloud-first dental support organization, we are continuously seeking new ways to fortify our security posture and equip our supported owner doctors with the latest, proven technology and highly skilled support staff, so they can focus on providing the perfect patient experience to patients with an extraordinary, differentiated care experience,” said Nemi George, vice president of IT and information security officer and IT service operations at Pacific Dental Services. “With the deep observability we gain from Gigamon, we can eliminate security blind spots at the network layer of our hybrid cloud infrastructure, deliver defense in depth, and confidently scale our operations.” A New Frontier: Deep Observability The Gigamon Hawk Deep Observability Pipeline harnesses actionable network-level intelligence to amplify the power of cloud, security, and observability tools, enabling IT organizations to assure security and compliance governance, speed root-cause analysis of performance bottlenecks and lower the operational overhead associated with managing today’s highly distributed hybrid and multi-cloud infrastructure. Gigamon extends the value of these tools with real-time network intelligence derived from packets, flows and application metadata to deliver defense in depth and performance management. Gigamon has an extensive ecosystem of technology alliance partners that includes leading observability vendors Dynatrace, New Relic and Sumo Logic. “We are proud to partner with Gigamon and integrate their network-level intelligence with the Dynatrace platform’s full-stack observability, application security, and AIOps capabilities to enable our joint customers to innovate faster and more securely,” said Bob Wambach, vice president of product marketing at Dynatrace. “Large organizations continue to embrace hybrid-cloud, multi-cloud, and cloud-native technologies as the foundation for their digital services and innovation. As a result, applications have become increasingly complex and distributed. The combination of Dynatrace and Gigamon gives customers unprecedented abilities to simplify cloud complexity. The actionable, network-level intelligence of the Gigamon deep observability pipeline provides additional network-security context to the precise answers and intelligent automation delivered by Dynatrace.” “At Trace3 we help our customers design, move and re-architect workloads to the Cloud. One of the challenges we face is maintaining visibility into key applications regardless of cloud architecture pattern, in alignment with guidance from well-architected frameworks,” said Chris Nicholas, vice president cloud and cloud solutions group at Trace3. “Gigamon Hawk helps us deliver actionable network-level intelligence against many advanced security and observability use-cases. The built-in performance tools help us accelerate troubleshooting while lowering operational costs.” “IT organizations are navigating an unprecedented increase in cyber threats across all vectors of their hybrid and multi-cloud infrastructure, and the underlying complexity and disparity of tools used to manage these environments introduces blind spots that can expose their organizations to risk, Gigamon is at the right place at the right time to capitalize on this high growth market and deliver more value to our customers by extending the value of tools they have already deployed and empowering them with actionable network-level intelligence for the hybrid cloud so they can run fast, stay secure, and accelerate innovation.” Shane Buckley, president and CEO of Gigamon About Gigamon Gigamon offers a deep observability pipeline that harnesses actionable network-level intelligence to amplify the power of observability tools. This powerful combination helps IT organizations to assure security and compliance governance, speed root-cause analysis of performance bottlenecks, and lower operational overhead associated with managing hybrid and multi-cloud IT infrastructures. The result: modern enterprises realize the full transformational promise of the cloud. Gigamon serves more than 4,000 customers worldwide, including over 80 percent of Fortune 100 enterprises, 9 of the 10 largest mobile network providers, and hundreds of governments and educational organizations worldwide.

Read More

CLOUD SECURITY

Tecnotree to Accelerate Digital Transition to the Cloud with Microsoft Azure Integration

Tecnotree | September 27, 2022

Tecnotree, a global provider of Business Support Systems (BSS) for the telecoms industry announces it will provide Digital BSS products built on Microsoft Azure to Digital Service Providers (DSPs). Through this integration, service providers will be empowered to innovate and adapt quickly while delivering superior customer experiences. Tecnotree, a global provider of Business Support Systems (BSS) for the telecoms industry announces it will provide Digital BSS products built on Microsoft Azure to Digital Service Providers (DSPs). Through this integration, service providers will be empowered to innovate and adapt quickly while delivering superior customer experiences. As 5G and the Internet-of-Things (IoT) reshape the industry landscape, service providers’ IT infrastructure today is more agile & cloud-native along with the underlying applications to support charging, billing & partner functions in a dynamic way. Tecnotree's Digital Suite-5 for consumers and business monetization is built natively to run on Kubernetes and is aligned with the Microsoft Azure cloud to drive multi-tenant, multi-region transformations that allow enterprises to lower total-cost-of-ownership (TCO) by eliminating significant upfront investments. Tecnotree Moments for enterprises and consumers enables a Digital Ecosystem of microservices as an extension of the Digital-BSS-Suite-5 by converting the Moments pre-integrated partner ecosystem into instant revenue generators across industries like: Sports, Gaming, Health & Wellness, Education, and other verticals. This allows Communications Service Providers (CSPs) to seamlessly transform into DSPs, with the opportunity to galvanize their IT ecosystems and launch innovative digital offerings. While tier-1 providers have a clear path defined about migrating to the cloud in the next few years, tier-2 & 3 providers are considering the merits of cloud-based systems. At the same time, new-age providers, and Mobile Virtual Network Operators (MVNOs) are moving quickly towards cloud BSS. "By integrating Tecnotree products with Microsoft Azure, we help service providers bring new services to the market, With this combined offering, DSPs now have the ability to unlock the full potential of 5G investments while having speed at the center of the transformation. As Tecnotree Moments for B2B2X headless commerce launches in different markets around the world as an extension of our Digital offering, the change will redefine the future of digital business.” Padma Ravichander, CEO-Tecnotree Corporation Rick Lievano, CTO WW Telecom at Microsoft says, “With Tecnotree Digital Suite 5 on the Microsoft Azure cloud, Tecnotree enables digital transformation for service providers. By combining Tecnotree’s deep domain expertise and Microsoft’s software capabilities, we help service providers create enhanced user experiences and unlock new revenue streams for the telecom ecosystem.” About Tecnotree Tecnotree is a 5G-ready digital Business Support System (BSS) player, with AI/ML capabilities and multi-cloud extensibility. Tecnotree is the first company in the world to be Platinum Certified by TM Forum Open API standards, and our agile and open-source Digital BSS Stack comprises the full range (order-to-cash) of business processes and subscription management for telecom and other digital services industries creating opportunities beyond connectivity. Tecnotree also provides Fintech and B2B2X multi-experience digital marketplace to its subscriber base through the Tecnotree Moments platform to empower digitally connected communities across gaming, health, education, OTT, and other vertical ecosystems. Tecnotree digital platform products and services today serve over 1 Billion Subscribers globally in over 70 countries. Tecnotree is listed on Helsinki Nasdaq (TEM1V).

Read More