Q&A with Amanda Nelson, Senior Director, AppExchange Comms & Community at Salesforce

Media 7 | October 7, 2021

Amanda Nelson, Senior Director, AppExchange Comms & Community at Salesforce, drives the content, social, and community strategy for the AppExchange at Salesforce. She is a speaker, author, and social media professor. Amanda has worked in content marketing, social media, and community marketing for B2B tech startups and Salesforce for eight years. Prior to content and social marketing, Amanda worked in account management at advertising agencies for brands such as IKEA, Atlantic Records, and Twinings Tea.

As you meet your customers and community, you uncover the people that inspire and empower others.

MEDIA 7: Could you please tell us a little bit about yourself and what made you choose this career path?
AMANDA NELSON:
I’ve always been a writer, and as I got into advertising and marketing, I wanted to incorporate my love for writing into my work. Once content marketing started forming with Hubspot and other SaaS companies, I was excited to learn more, get trained, and bring that into my day-to-day. I feel social and content go hand in hand, after all, if someone asks a question, you should have content to answer it. So as I got into social media marketing, I incorporated content. The more I worked on writing and social engagement, the more I started to learn about the community at Salesforce, and before long, I was working in community and comms for the brand. I’m thrilled to do a job I love, where I’m learning while helping others.


M7: You spoke about the relevance of influencer marketing at the Global Digital Marketing Summit e4, 2021. So, according to you, how important is it for companies to adopt this form of marketing in the near future?
AN:
As you meet your customers and community, you uncover the people that inspire and empower others. They know your product and brand inside and out; they may be using your product daily. They might have been hired because of your product. These customers might not be as recognizable as an Instagram influencer walking down the street, but they have just as much credibility. Therefore, it’s crucial to uncover, get to know, and highlight them as a way to help everyone grow and thrive in the ecosystem. That’s why influencer marketing is so important.


We have two ears and one mouth for a reason. It’s more important to listen than to speak.



M7: What are some of the best content, social, and community strategies you have implemented for the AppExchange at Salesforce?
AN:
We launched the first cookbook at Salesforce, thanks to our customers. A customer tweeted about the idea, and we ran with it. What’s so inspiring about this cookbook is that every original recipe was submitted by a customer who is as passionate about food as they are about AppExchange apps. And a customer-inspired cookbook wasn’t complete if every recipe wasn’t accompanied by customers’ favorite apps. The cookbook got over 40,000 views in a matter of days. But the real success was knowing that we weren’t just cooking for ourselves, we’re cooking with the community.


M7: According to you, what is the best way to create a customer-centric approach to content marketing in the present market scenario?
AN:
We have two ears and one mouth for a reason. It’s more important to listen than to speak. Take the time to understand your customers’ needs and challenges and then create content that addresses the things that keep them up at night. User-generated content is also a great way to be customer-centric while addressing customers’ challenges. This way, the information is coming directly from the customer, and customers are helping each other. This also encourages sharing and engagement, because humans often enjoy sharing and reading what our friends write. Lastly, giving customers the chance to create content enables them to amplify their voice. They have something great to say, but their own channels may not have as much reach as your brand. Giving them the platform to share their best practices or share their stories is powerful for the customer.


We took it as an opportunity to engage with our community more than ever, and provide resources and content to help them through COVID-19.



M7: What do you believe are the top three marketing challenges in the post-COVID-19 era?
AN:
COVID-19 has changed the way we work as marketers, but it’s also created opportunities. With many in-person events either on hold or adjusted to COVID-19 protocols, event marketing needed to be completely reimagined. The majority of my team’s work is online, such as social media and our online community, so the focus went to us when COVID-19 hit. We took it as an opportunity to engage with our community more than ever, and provide resources and content to help them through COVID-19. We focused on sharing customers’ COVID-19 stories, distributing useful content such as coloring books and cookbooks while people stayed home, and making it easier to learn about new apps.


M7: What is your advice to aspiring marketers stepping into a dynamic market today?
AN:
The only constant is change. Be open-minded to change and be ready to pivot. Great marketing isn’t about launching your own beautiful campaigns. It’s about understanding the needs of your customers, and being ready to adjust as they adjust and shift with them. We’re all in this together.

ABOUT SALESFORCE APPEXCHANGE

Salesforce AppExchange is the leading enterprise cloud marketplace. Drive results fast and extend Customer 360 from anywhere — across every industry, department, and product — with proven apps and experts.

More THOUGHT LEADERS

L&T Technology Services' Sarita Bahety explains why adopting cloud is an opportunity to make existing processes more agile for organizations

Media 7 | July 28, 2022

L&T Technology Services' Sarita Bahety, Head of Strategic Alliances and Partnerships for Europe, explains how various strategic alliances contribute to the expansion of businesses.  Read on to know more about her thoughts on strategic management, cloud adoption, and leveraging alliances. ...

Read More

Oracle's Lisa Marcyes says, 'People trust people more than they trust brands'

Media 7 | May 13, 2022

The key to good social media marketing is knowing everything about the audience, shares Lisa Marcyes Director, Global Social Media at Oracle, in this interview with Media 7. Read on to find out more about the best go-to approach for audience gap analysis, top social media marketing trends to look out for this year and the best ways to generate leads on social media....

Read More

Q&A with Ariel Munafo, Founder and Board Member of MarkeTech Group

Media 7 | October 13, 2021

Ariel Munafo, Founder and Board Member of MarkeTech Group, EuropeClouds and CloudEdge. He is also an Ambassador at CNCF and a Vice President at IASA ISRAEL. Munafo is an investor and cloud computing evangelist and a personal advisor to CIOs & CTOs....

Read More

L&T Technology Services' Sarita Bahety explains why adopting cloud is an opportunity to make existing processes more agile for organizations

Media 7 | July 28, 2022

L&T Technology Services' Sarita Bahety, Head of Strategic Alliances and Partnerships for Europe, explains how various strategic alliances contribute to the expansion of businesses.  Read on to know more about her thoughts on strategic management, cloud adoption, and leveraging alliances. ...

Read More

Oracle's Lisa Marcyes says, 'People trust people more than they trust brands'

Media 7 | May 13, 2022

The key to good social media marketing is knowing everything about the audience, shares Lisa Marcyes Director, Global Social Media at Oracle, in this interview with Media 7. Read on to find out more about the best go-to approach for audience gap analysis, top social media marketing trends to look out for this year and the best ways to generate leads on social media....

Read More

Q&A with Ariel Munafo, Founder and Board Member of MarkeTech Group

Media 7 | October 13, 2021

Ariel Munafo, Founder and Board Member of MarkeTech Group, EuropeClouds and CloudEdge. He is also an Ambassador at CNCF and a Vice President at IASA ISRAEL. Munafo is an investor and cloud computing evangelist and a personal advisor to CIOs & CTOs....

Read More

Related News

CLOUD STORAGE

Section’s Distributed GraphQL Hosting Allows Organizations to Quickly Launch and Scale Location-Optimized, Multi-Cloud API Servers

Section | September 29, 2022

Section, the leading cloud-native distributed compute provider, today announced its new Distributed GraphQL Service, allowing organizations to quickly launch and easily scale location-optimized, multi-cloud API servers. Organizations can host GraphQL in datacenters across town or around the world to improve API performance and reliability, lower costs, decrease impact on back-end servers, and improve scalability, resilience, compliance, security and other factors – all without impacting their current cloud-native development process or tools. Section handles day-to-day server operations, as its clusterless platform automates orchestration of the GraphQL servers across a secure and reliable global infrastructure network. “Distributing API servers and other compute resources makes all the sense in the world for developers, as long as it’s easy to do, Our new Distributed GraphQL service is simple to start, gives you immediate access to a global network, and automates orchestration so developers can simply focus on their application and business logic.” Stewart McGrath, Section’s CEO GraphQL is a query language and server-side runtime for cloud APIs that improves the efficiency of data delivery. According to a report by Akamai, API calls represent 83% of all web traffic, and InfoQ considers GraphQL to have reached “early majority” usage in its 2022 architecture trends report. With Section, GraphQL servers can be quickly deployed and immediately benefit from multi-cloud, multi-provider distribution. Application users will experience an instant performance boost from reduced latency, while API service availability and resilience is dramatically improved by Section’s automated service failure/re-routing capabilities. Organizations will benefit from decreased costs versus hyperscalers or roll-your-own distribution solutions, and can even run other containers alongside the GraphQL Server, such as Redis caches, security solutions, etc., to further improve the costs/performance/availability equation. Section’s distributed cloud-native compute platform allows application developers worldwide to focus only on business logic yet enables their software to behave as if it runs everywhere, is infinitely scalable, always available, maximally performant, completely compliant, and efficient with compute resources and cost. DevOps teams can use existing Kubernetes tools and processes to deploy to Section and set simple policy-based rules to control its clusterless global platform. Benefits of Section’s Distributed GraphQL service include: Proximity-based performance – moving API servers closer to users dramatically improves performance, and servers can be spun up/down as needed based on load to minimize cost Full and partial API caching – for improved performance; done well, this can minimize the need for database distribution, dramatically decreasing costs Roundtrip coalescing – Section’s data fetch capabilities can coalesce database and API calls to reduce backend chattiness Cloud independence – Section’s Composable Edge Cloud eliminates provider dependence by leveraging the world’s top infrastructure and cloud providers. Layer 3-4 DDoS Security – Network-layer DDoS protection is included by default across the entire Section network to protect against all Layer 3/4 attacks. Section’s DDoS protection includes dually redundant DDoS protection including two of the world’s largest DDoS networks. About Section Section is a Cloud-Native Hosting system that continuously optimizes orchestration of secure and reliable global infrastructure for application delivery. Section’s sophisticated, distributed and clusterless platform intelligently and adaptively manages workloads around performance, reliability, compliance, cost or other developer intent to ensure applications run at the right place and time. The result is simple distribution of applications across town or to the edge, while teams use existing tools, workflows and familiar rules-based policies.

Read More

CLOUD SECURITY

Rapidly Evolving Hybrid Cloud Security Requirements are Driving the Need for Deep Observability

Gigamon | September 28, 2022

Gigamon, the leading deep observability company, is guiding the industry forward today, bringing application and network-level intelligence together for the first time to help network, security, and cloud IT operations teams eliminate security blind spots and deliver defense in depth across their highly distributed hybrid and multi-cloud infrastructure. Leading market intelligence firm, the 650 Group, forecasts the deep observability market’s CAGR to grow over 60 percent to reach $2 billion by 2026. They predict Gigamon will take a commanding lead with 68 percent market share in the first half of 2022. Together with an expanding ecosystem of technology alliance partners, Gigamon harnesses actionable network-level intelligence that amplifies the power of cloud, security, and observability tools, ultimately empowering large organizations to achieve the transformational promise of the cloud. A recent IDC global survey of 900 large organization IT executives and managers* revealed that 'strengthened cybersecurity posture and practices' is the number one benefit of deep observability intelligence and insights. And to overcome their concerns for security vulnerabilities, 79 percent of respondents indicate they have made good-to-excellent progress in leveraging network intelligence and performance metrics for security insights. When asked specifically where the alignment of NetOps and SecOps efforts and tools have improved security management, a strong majority of respondents cited the following: provide complete visibility into on-premises systems and cloud services, reduce false positives, improve speed and accuracy of triage, and validate remediation. To further underscore the urgency for organizations to address security blind spots, a recent Vitreous World State of Ransomware for 2022 and Beyond survey revealed more than 95 percent of the more than one thousand global respondents, consisting of large organization IT and security executives, had experienced ransomware attacks in the past year. The research also revealed that 89 percent of global security leaders surveyed agree deep observability is an important element of cloud security with 50 percent of global CISOs/CIOs strongly agreeing with this statement. “As a cloud-first dental support organization, we are continuously seeking new ways to fortify our security posture and equip our supported owner doctors with the latest, proven technology and highly skilled support staff, so they can focus on providing the perfect patient experience to patients with an extraordinary, differentiated care experience,” said Nemi George, vice president of IT and information security officer and IT service operations at Pacific Dental Services. “With the deep observability we gain from Gigamon, we can eliminate security blind spots at the network layer of our hybrid cloud infrastructure, deliver defense in depth, and confidently scale our operations.” A New Frontier: Deep Observability The Gigamon Hawk Deep Observability Pipeline harnesses actionable network-level intelligence to amplify the power of cloud, security, and observability tools, enabling IT organizations to assure security and compliance governance, speed root-cause analysis of performance bottlenecks and lower the operational overhead associated with managing today’s highly distributed hybrid and multi-cloud infrastructure. Gigamon extends the value of these tools with real-time network intelligence derived from packets, flows and application metadata to deliver defense in depth and performance management. Gigamon has an extensive ecosystem of technology alliance partners that includes leading observability vendors Dynatrace, New Relic and Sumo Logic. “We are proud to partner with Gigamon and integrate their network-level intelligence with the Dynatrace platform’s full-stack observability, application security, and AIOps capabilities to enable our joint customers to innovate faster and more securely,” said Bob Wambach, vice president of product marketing at Dynatrace. “Large organizations continue to embrace hybrid-cloud, multi-cloud, and cloud-native technologies as the foundation for their digital services and innovation. As a result, applications have become increasingly complex and distributed. The combination of Dynatrace and Gigamon gives customers unprecedented abilities to simplify cloud complexity. The actionable, network-level intelligence of the Gigamon deep observability pipeline provides additional network-security context to the precise answers and intelligent automation delivered by Dynatrace.” “At Trace3 we help our customers design, move and re-architect workloads to the Cloud. One of the challenges we face is maintaining visibility into key applications regardless of cloud architecture pattern, in alignment with guidance from well-architected frameworks,” said Chris Nicholas, vice president cloud and cloud solutions group at Trace3. “Gigamon Hawk helps us deliver actionable network-level intelligence against many advanced security and observability use-cases. The built-in performance tools help us accelerate troubleshooting while lowering operational costs.” “IT organizations are navigating an unprecedented increase in cyber threats across all vectors of their hybrid and multi-cloud infrastructure, and the underlying complexity and disparity of tools used to manage these environments introduces blind spots that can expose their organizations to risk, Gigamon is at the right place at the right time to capitalize on this high growth market and deliver more value to our customers by extending the value of tools they have already deployed and empowering them with actionable network-level intelligence for the hybrid cloud so they can run fast, stay secure, and accelerate innovation.” Shane Buckley, president and CEO of Gigamon About Gigamon Gigamon offers a deep observability pipeline that harnesses actionable network-level intelligence to amplify the power of observability tools. This powerful combination helps IT organizations to assure security and compliance governance, speed root-cause analysis of performance bottlenecks, and lower operational overhead associated with managing hybrid and multi-cloud IT infrastructures. The result: modern enterprises realize the full transformational promise of the cloud. Gigamon serves more than 4,000 customers worldwide, including over 80 percent of Fortune 100 enterprises, 9 of the 10 largest mobile network providers, and hundreds of governments and educational organizations worldwide.

Read More

CLOUD SECURITY

Tecnotree to Accelerate Digital Transition to the Cloud with Microsoft Azure Integration

Tecnotree | September 27, 2022

Tecnotree, a global provider of Business Support Systems (BSS) for the telecoms industry announces it will provide Digital BSS products built on Microsoft Azure to Digital Service Providers (DSPs). Through this integration, service providers will be empowered to innovate and adapt quickly while delivering superior customer experiences. Tecnotree, a global provider of Business Support Systems (BSS) for the telecoms industry announces it will provide Digital BSS products built on Microsoft Azure to Digital Service Providers (DSPs). Through this integration, service providers will be empowered to innovate and adapt quickly while delivering superior customer experiences. As 5G and the Internet-of-Things (IoT) reshape the industry landscape, service providers’ IT infrastructure today is more agile & cloud-native along with the underlying applications to support charging, billing & partner functions in a dynamic way. Tecnotree's Digital Suite-5 for consumers and business monetization is built natively to run on Kubernetes and is aligned with the Microsoft Azure cloud to drive multi-tenant, multi-region transformations that allow enterprises to lower total-cost-of-ownership (TCO) by eliminating significant upfront investments. Tecnotree Moments for enterprises and consumers enables a Digital Ecosystem of microservices as an extension of the Digital-BSS-Suite-5 by converting the Moments pre-integrated partner ecosystem into instant revenue generators across industries like: Sports, Gaming, Health & Wellness, Education, and other verticals. This allows Communications Service Providers (CSPs) to seamlessly transform into DSPs, with the opportunity to galvanize their IT ecosystems and launch innovative digital offerings. While tier-1 providers have a clear path defined about migrating to the cloud in the next few years, tier-2 & 3 providers are considering the merits of cloud-based systems. At the same time, new-age providers, and Mobile Virtual Network Operators (MVNOs) are moving quickly towards cloud BSS. "By integrating Tecnotree products with Microsoft Azure, we help service providers bring new services to the market, With this combined offering, DSPs now have the ability to unlock the full potential of 5G investments while having speed at the center of the transformation. As Tecnotree Moments for B2B2X headless commerce launches in different markets around the world as an extension of our Digital offering, the change will redefine the future of digital business.” Padma Ravichander, CEO-Tecnotree Corporation Rick Lievano, CTO WW Telecom at Microsoft says, “With Tecnotree Digital Suite 5 on the Microsoft Azure cloud, Tecnotree enables digital transformation for service providers. By combining Tecnotree’s deep domain expertise and Microsoft’s software capabilities, we help service providers create enhanced user experiences and unlock new revenue streams for the telecom ecosystem.” About Tecnotree Tecnotree is a 5G-ready digital Business Support System (BSS) player, with AI/ML capabilities and multi-cloud extensibility. Tecnotree is the first company in the world to be Platinum Certified by TM Forum Open API standards, and our agile and open-source Digital BSS Stack comprises the full range (order-to-cash) of business processes and subscription management for telecom and other digital services industries creating opportunities beyond connectivity. Tecnotree also provides Fintech and B2B2X multi-experience digital marketplace to its subscriber base through the Tecnotree Moments platform to empower digitally connected communities across gaming, health, education, OTT, and other vertical ecosystems. Tecnotree digital platform products and services today serve over 1 Billion Subscribers globally in over 70 countries. Tecnotree is listed on Helsinki Nasdaq (TEM1V).

Read More

CLOUD STORAGE

Section’s Distributed GraphQL Hosting Allows Organizations to Quickly Launch and Scale Location-Optimized, Multi-Cloud API Servers

Section | September 29, 2022

Section, the leading cloud-native distributed compute provider, today announced its new Distributed GraphQL Service, allowing organizations to quickly launch and easily scale location-optimized, multi-cloud API servers. Organizations can host GraphQL in datacenters across town or around the world to improve API performance and reliability, lower costs, decrease impact on back-end servers, and improve scalability, resilience, compliance, security and other factors – all without impacting their current cloud-native development process or tools. Section handles day-to-day server operations, as its clusterless platform automates orchestration of the GraphQL servers across a secure and reliable global infrastructure network. “Distributing API servers and other compute resources makes all the sense in the world for developers, as long as it’s easy to do, Our new Distributed GraphQL service is simple to start, gives you immediate access to a global network, and automates orchestration so developers can simply focus on their application and business logic.” Stewart McGrath, Section’s CEO GraphQL is a query language and server-side runtime for cloud APIs that improves the efficiency of data delivery. According to a report by Akamai, API calls represent 83% of all web traffic, and InfoQ considers GraphQL to have reached “early majority” usage in its 2022 architecture trends report. With Section, GraphQL servers can be quickly deployed and immediately benefit from multi-cloud, multi-provider distribution. Application users will experience an instant performance boost from reduced latency, while API service availability and resilience is dramatically improved by Section’s automated service failure/re-routing capabilities. Organizations will benefit from decreased costs versus hyperscalers or roll-your-own distribution solutions, and can even run other containers alongside the GraphQL Server, such as Redis caches, security solutions, etc., to further improve the costs/performance/availability equation. Section’s distributed cloud-native compute platform allows application developers worldwide to focus only on business logic yet enables their software to behave as if it runs everywhere, is infinitely scalable, always available, maximally performant, completely compliant, and efficient with compute resources and cost. DevOps teams can use existing Kubernetes tools and processes to deploy to Section and set simple policy-based rules to control its clusterless global platform. Benefits of Section’s Distributed GraphQL service include: Proximity-based performance – moving API servers closer to users dramatically improves performance, and servers can be spun up/down as needed based on load to minimize cost Full and partial API caching – for improved performance; done well, this can minimize the need for database distribution, dramatically decreasing costs Roundtrip coalescing – Section’s data fetch capabilities can coalesce database and API calls to reduce backend chattiness Cloud independence – Section’s Composable Edge Cloud eliminates provider dependence by leveraging the world’s top infrastructure and cloud providers. Layer 3-4 DDoS Security – Network-layer DDoS protection is included by default across the entire Section network to protect against all Layer 3/4 attacks. Section’s DDoS protection includes dually redundant DDoS protection including two of the world’s largest DDoS networks. About Section Section is a Cloud-Native Hosting system that continuously optimizes orchestration of secure and reliable global infrastructure for application delivery. Section’s sophisticated, distributed and clusterless platform intelligently and adaptively manages workloads around performance, reliability, compliance, cost or other developer intent to ensure applications run at the right place and time. The result is simple distribution of applications across town or to the edge, while teams use existing tools, workflows and familiar rules-based policies.

Read More

CLOUD SECURITY

Rapidly Evolving Hybrid Cloud Security Requirements are Driving the Need for Deep Observability

Gigamon | September 28, 2022

Gigamon, the leading deep observability company, is guiding the industry forward today, bringing application and network-level intelligence together for the first time to help network, security, and cloud IT operations teams eliminate security blind spots and deliver defense in depth across their highly distributed hybrid and multi-cloud infrastructure. Leading market intelligence firm, the 650 Group, forecasts the deep observability market’s CAGR to grow over 60 percent to reach $2 billion by 2026. They predict Gigamon will take a commanding lead with 68 percent market share in the first half of 2022. Together with an expanding ecosystem of technology alliance partners, Gigamon harnesses actionable network-level intelligence that amplifies the power of cloud, security, and observability tools, ultimately empowering large organizations to achieve the transformational promise of the cloud. A recent IDC global survey of 900 large organization IT executives and managers* revealed that 'strengthened cybersecurity posture and practices' is the number one benefit of deep observability intelligence and insights. And to overcome their concerns for security vulnerabilities, 79 percent of respondents indicate they have made good-to-excellent progress in leveraging network intelligence and performance metrics for security insights. When asked specifically where the alignment of NetOps and SecOps efforts and tools have improved security management, a strong majority of respondents cited the following: provide complete visibility into on-premises systems and cloud services, reduce false positives, improve speed and accuracy of triage, and validate remediation. To further underscore the urgency for organizations to address security blind spots, a recent Vitreous World State of Ransomware for 2022 and Beyond survey revealed more than 95 percent of the more than one thousand global respondents, consisting of large organization IT and security executives, had experienced ransomware attacks in the past year. The research also revealed that 89 percent of global security leaders surveyed agree deep observability is an important element of cloud security with 50 percent of global CISOs/CIOs strongly agreeing with this statement. “As a cloud-first dental support organization, we are continuously seeking new ways to fortify our security posture and equip our supported owner doctors with the latest, proven technology and highly skilled support staff, so they can focus on providing the perfect patient experience to patients with an extraordinary, differentiated care experience,” said Nemi George, vice president of IT and information security officer and IT service operations at Pacific Dental Services. “With the deep observability we gain from Gigamon, we can eliminate security blind spots at the network layer of our hybrid cloud infrastructure, deliver defense in depth, and confidently scale our operations.” A New Frontier: Deep Observability The Gigamon Hawk Deep Observability Pipeline harnesses actionable network-level intelligence to amplify the power of cloud, security, and observability tools, enabling IT organizations to assure security and compliance governance, speed root-cause analysis of performance bottlenecks and lower the operational overhead associated with managing today’s highly distributed hybrid and multi-cloud infrastructure. Gigamon extends the value of these tools with real-time network intelligence derived from packets, flows and application metadata to deliver defense in depth and performance management. Gigamon has an extensive ecosystem of technology alliance partners that includes leading observability vendors Dynatrace, New Relic and Sumo Logic. “We are proud to partner with Gigamon and integrate their network-level intelligence with the Dynatrace platform’s full-stack observability, application security, and AIOps capabilities to enable our joint customers to innovate faster and more securely,” said Bob Wambach, vice president of product marketing at Dynatrace. “Large organizations continue to embrace hybrid-cloud, multi-cloud, and cloud-native technologies as the foundation for their digital services and innovation. As a result, applications have become increasingly complex and distributed. The combination of Dynatrace and Gigamon gives customers unprecedented abilities to simplify cloud complexity. The actionable, network-level intelligence of the Gigamon deep observability pipeline provides additional network-security context to the precise answers and intelligent automation delivered by Dynatrace.” “At Trace3 we help our customers design, move and re-architect workloads to the Cloud. One of the challenges we face is maintaining visibility into key applications regardless of cloud architecture pattern, in alignment with guidance from well-architected frameworks,” said Chris Nicholas, vice president cloud and cloud solutions group at Trace3. “Gigamon Hawk helps us deliver actionable network-level intelligence against many advanced security and observability use-cases. The built-in performance tools help us accelerate troubleshooting while lowering operational costs.” “IT organizations are navigating an unprecedented increase in cyber threats across all vectors of their hybrid and multi-cloud infrastructure, and the underlying complexity and disparity of tools used to manage these environments introduces blind spots that can expose their organizations to risk, Gigamon is at the right place at the right time to capitalize on this high growth market and deliver more value to our customers by extending the value of tools they have already deployed and empowering them with actionable network-level intelligence for the hybrid cloud so they can run fast, stay secure, and accelerate innovation.” Shane Buckley, president and CEO of Gigamon About Gigamon Gigamon offers a deep observability pipeline that harnesses actionable network-level intelligence to amplify the power of observability tools. This powerful combination helps IT organizations to assure security and compliance governance, speed root-cause analysis of performance bottlenecks, and lower operational overhead associated with managing hybrid and multi-cloud IT infrastructures. The result: modern enterprises realize the full transformational promise of the cloud. Gigamon serves more than 4,000 customers worldwide, including over 80 percent of Fortune 100 enterprises, 9 of the 10 largest mobile network providers, and hundreds of governments and educational organizations worldwide.

Read More

CLOUD SECURITY

Tecnotree to Accelerate Digital Transition to the Cloud with Microsoft Azure Integration

Tecnotree | September 27, 2022

Tecnotree, a global provider of Business Support Systems (BSS) for the telecoms industry announces it will provide Digital BSS products built on Microsoft Azure to Digital Service Providers (DSPs). Through this integration, service providers will be empowered to innovate and adapt quickly while delivering superior customer experiences. Tecnotree, a global provider of Business Support Systems (BSS) for the telecoms industry announces it will provide Digital BSS products built on Microsoft Azure to Digital Service Providers (DSPs). Through this integration, service providers will be empowered to innovate and adapt quickly while delivering superior customer experiences. As 5G and the Internet-of-Things (IoT) reshape the industry landscape, service providers’ IT infrastructure today is more agile & cloud-native along with the underlying applications to support charging, billing & partner functions in a dynamic way. Tecnotree's Digital Suite-5 for consumers and business monetization is built natively to run on Kubernetes and is aligned with the Microsoft Azure cloud to drive multi-tenant, multi-region transformations that allow enterprises to lower total-cost-of-ownership (TCO) by eliminating significant upfront investments. Tecnotree Moments for enterprises and consumers enables a Digital Ecosystem of microservices as an extension of the Digital-BSS-Suite-5 by converting the Moments pre-integrated partner ecosystem into instant revenue generators across industries like: Sports, Gaming, Health & Wellness, Education, and other verticals. This allows Communications Service Providers (CSPs) to seamlessly transform into DSPs, with the opportunity to galvanize their IT ecosystems and launch innovative digital offerings. While tier-1 providers have a clear path defined about migrating to the cloud in the next few years, tier-2 & 3 providers are considering the merits of cloud-based systems. At the same time, new-age providers, and Mobile Virtual Network Operators (MVNOs) are moving quickly towards cloud BSS. "By integrating Tecnotree products with Microsoft Azure, we help service providers bring new services to the market, With this combined offering, DSPs now have the ability to unlock the full potential of 5G investments while having speed at the center of the transformation. As Tecnotree Moments for B2B2X headless commerce launches in different markets around the world as an extension of our Digital offering, the change will redefine the future of digital business.” Padma Ravichander, CEO-Tecnotree Corporation Rick Lievano, CTO WW Telecom at Microsoft says, “With Tecnotree Digital Suite 5 on the Microsoft Azure cloud, Tecnotree enables digital transformation for service providers. By combining Tecnotree’s deep domain expertise and Microsoft’s software capabilities, we help service providers create enhanced user experiences and unlock new revenue streams for the telecom ecosystem.” About Tecnotree Tecnotree is a 5G-ready digital Business Support System (BSS) player, with AI/ML capabilities and multi-cloud extensibility. Tecnotree is the first company in the world to be Platinum Certified by TM Forum Open API standards, and our agile and open-source Digital BSS Stack comprises the full range (order-to-cash) of business processes and subscription management for telecom and other digital services industries creating opportunities beyond connectivity. Tecnotree also provides Fintech and B2B2X multi-experience digital marketplace to its subscriber base through the Tecnotree Moments platform to empower digitally connected communities across gaming, health, education, OTT, and other vertical ecosystems. Tecnotree digital platform products and services today serve over 1 Billion Subscribers globally in over 70 countries. Tecnotree is listed on Helsinki Nasdaq (TEM1V).

Read More