‘Airbnb for cloud’: How the sharing economy will end the mega-hosters’ monopoly
A public cloud consumer, an enterprise or SME hosting apps in the cloud has a basic expectation that its cloud provider supplies pretty much unlimited infrastructure, without a long term contract. The customer just pays for however much capacity it uses. That goes against the traditional service provider business model, which is largely based on long term recurring contracts, and an expectation that only 40-60% of the infrastructure paid for is actually being used. Overselling is very common, and a fundamental part of how the industry works.