DECK 7 OPTIMIZES ITS STRATEGIC MARKETING FOR 2020 USING A REVISED ABM STRATEGY

Being one of the best lead-gen service providers in San Diego, California, DECK 7 is more data-focused than ever. The brand has optimized its strategic marketing approach by scaling ABM in a number of effective ways. By combining its time-tested ABM framework with a strong data-driven approach, DECK 7 is empowering numerous brands in maximizing growth and driving actionable results.
DECK 7’s ABM prowess is defined by its skilled team members and their advanced approach to B2B marketing. The DECK 7 team has created a simple, yet effective framework for executing ABM at scale; it consists of a comprehensive and strategic approach in order to identify, target, engage, activate, and measure success in real-time.
DECK 7’s account-based marketing operations are now made even stronger with a personalized content strategy to target multiple decision-makers within the same organization. An excellent collaboration between the sales and marketing teams has made the proce...

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Cloud Deployment Models

Mirantis’ Lens AppIQ: Upgrading Kubernetes Application Management

Mirantis | September 22, 2023

Mirantis has introduced Lens AppIQ, a new tool designed to simplify Kubernetes application management. Available directly to the 50,000 organizations using Lens, Lens AppIQ offers application intelligence, making it accessible for non-Kubernetes specialists to oversee applications across multiple clusters. Lens AppIQ aggregates information from various configuration files and sources, presenting it in a user-friendly tabbed display. This feature allows cloud-native developers to streamline the deployment and management of Kubernetes applications, offering web-based tools for viewing application details, configuring security measures, and automating deployment processes. With a quick launch time of under a minute, Lens AppIQ swiftly identifies applications in connected clusters and maps their components. Developers can access application architecture, metadata, logs, events, and more through Lens Desktop’s new 'Applications' view or the Lens AppIQ web portal, simplifying debugging, accelerating code releases, and enhancing performance optimization. DevOps professionals, platform engineers, and operators can utilize Lens AppIQ to define, monitor, and enforce policies related to application performance, security, and compliance. Automation features in Lens AppIQ facilitate repeatable deployments and enable effortless application migration to new Kubernetes environments. Miska Kaipiainen, Vice President of Engineering at Mirantis, reportedly stated, While Lens Desktop already provides an incredibly user-friendly experience for Kubernetes management, we understand that cloud-native development doesn't end there. That's why we've created Lens AppIQ. Lens AppIQ complements Lens Desktop by offering real-time intelligence and additional insights into the apps running on your Kubernetes clusters. This not only makes debugging, operation, and security easier but also opens up Kubernetes to a broader audience of developers who can benefit from streamlined processes without having to become Kubernetes experts. [Source – Businesswire] Lens AppIQ is available for free for small-scale and trial use, accommodating up to 10 nodes, two clusters, and two users. A Pro plan is available for larger-scale use, supporting up to 100 nodes, 10 clusters, and 50 users, priced at $35 per node monthly, inclusive of 8 hours/5-day business hours support. Enterprises can opt for a bespoke version with 24/7 support and custom pricing. Lens AppIQ is accessible within Lens Desktop for the 50,000 organizations currently using Lens and is also available as a Software as a Service (SaaS) solution. About Lens With over 1 million users worldwide, Lens Desktop is a leading tool for boosting productivity in Kubernetes application development and management. This desktop application breaks down barriers for newcomers to Kubernetes while significantly enhancing the efficiency of experienced users. Lens supports all certified Kubernetes distributions on any infrastructure and seamlessly runs on Linux, macOS, and Windows. As the world's largest and most advanced Kubernetes platform, it provides real-time workload management, development, debugging, monitoring, and troubleshooting across multiple clusters. Built on open-source principles, Lens enjoys a strong community with over 20,000 stars on GitHub. About Mirantis Mirantis is a leading company streamlining code delivery on public and private clouds with a ZeroOps approach to Kubernetes. It serves global enterprises, enhancing developer productivity and offering secure cloud solutions. Its clients include Adobe, DocuSign, PayPal, and others across diverse industries. Mirantis contributes to open-source projects like Lens and Kubernetes, empowering businesses to tackle complex challenges.

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Cloud App Management

CoreStack Unveils New Cloud Assessment Product for MSPs

Business Wire | September 29, 2023

CoreStack, a global multi-cloud governance provider, today announced the release of CoreStack Assessments, a product that simplifies and streamlines multi-cloud assessments for managed services providers and their enterprise customers. CoreStack Assessments equips MSPs and SIs to run multi-cloud assessments at scale against cloud-native Well-Architected Frameworks as well as custom frameworks, enabling them to quickly and easily identify and resolve issues across security and compliance, cost, and operations. As organizations progress their cloud transformation, it’s imperative that they continue to operate in an optimized and well-architected manner, said Cyril Belikoff, GM of Azure and Industry GTM at Microsoft. CoreStack Assessments hits the mark by empowering single and multi-cloud customers with a comprehensive evaluation of architectural alignment with industry best practices. “We are thrilled to introduce CoreStack Assessments to our partners – and to simplify delivery of cloud assessments,” said Saba Arumugam, CoreStack’s Chief Technology Officer. “Armed with these powerful assessment capabilities, our partners will be able to capitalize more quickly on the opportunities that matter and help their customers realize the full potential of their cloud investments. This solution provides our partners a robust, flexible, and streamlined assessment experience so they can help customers embrace cloud best practices in the most efficient way possible.” Purpose-built for partners, CoreStack Assessments provides out-of-the-box support for Microsoft Azure, AWS, and GCP frameworks. Partners can also import existing custom frameworks, create custom assessment frameworks based on hyperscaler frameworks, or create new frameworks from scratch. With multi-level hierarchy and identity isolation, a clear and centralized workflow, and highly automated issue detection and recommendations, CoreStack Assessments provides MSPs new levels of assessment flexibility and scalability. The solution also provides powerful collaboration, evidence tracking, and reporting features. “For Cloudelligent, CoreStack Assessments has been a game changer,” said Dwayne Lyle, Chief Revenue Officer at Cloudelligent. “It has reduced the internal costs to deliver a Well-Architected Review and automated many of our manual activities, accelerating delivery of these assessments by 50% and helping us ensure our customers are always well-architected. Ultimately it has improved the customer experience and differentiated us from other AWS Well-Architected Partners who deliver reviews in a more traditional way.” CoreStack Assessments is offered alongside CoreStack NextGen Cloud Governance, a powerful set of solutions that leverage AI to provide continuous and autonomous governance for FinOps, SecOps, and CloudOps through one unified dashboard. CoreStack NextGen Cloud Governance is designed to help customers leverage best-of-breed cloud platforms with the least friction possible, boosting top-line revenues and bottom-line efficiencies whether they’re running AWS, Microsoft Azure, GCP, OCI, or a combination of cloud providers. CoreStack was recently named one of the fastest-growing private companies in the U.S., ranking 835th on the Inc. 5000 List for 2023. CoreStack's inclusion on this prestigious list underscores its striking growth and transformative influence within the cloud industry. CoreStack comes in 120th in the Software category and is the 10th best performing company in the Seattle area and 12th in Washington State. CoreStack has also been recognized by Frost & Sullivan, Forrester, Gartner, S&P Global, and IDC as an innovator and leader in cloud management. About CoreStack CoreStack provides a NextGen Cloud Governance platform that empowers enterprises to predictably increase top-line revenues, improve bottom-line efficiencies, and gain a competitive edge through AI-powered real-time cloud governance on autopilot. CoreStack's FinOps, SecOps, and CloudOps solutions embrace, enhance, and extend native-cloud capabilities, enabling reporting, recommendation, and remediation and providing single pane-of-glass governance across multi-cloud. Through executive dashboards for comprehensive real-time insights, CoreStack delivers transformative value such as 40% increase in operational efficiencies, 50% decrease in cloud costs, and 100% security assurance and compliance. CoreStack helps 750+ global enterprises govern $2+ billion in annual cloud consumption, and $300 million in cloud cost savings. Frost & Sullivan, Forrester, Gartner, S&P Global, and IDC have recognized CoreStack as an innovator and leader in cloud management. CoreStack is backed by strategic advisors, including the ex-CEO of Wipro and ex-CIO of Microsoft. The company is a Microsoft Azure (Legacy) Gold Partner, Amazon AWS Technology Partner with Cloud Operations Competency, Oracle Cloud Build Partner, and Google Cloud Build Partner. To learn more, visit www.corestack.io

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Cloud Infrastructure Management

Britain's TSB Bank Selects Lacework for Enhanced Cloud Protection

Lacework | September 25, 2023

Lacework, the data-driven cloud security firm, has been selected by TSB Bank, a prominent British banking institution, to safeguard its cloud infrastructure. TSB Bank's decision to choose Lacework as its cloud security provider demonstrates its commitment to protecting sensitive data and ensuring the highest level of security for its customers. With Lacework's expertise in data-driven security solutions, TSB Bank can confidently rely on their cloud infrastructure being safeguarded against potential threats and vulnerabilities. TSB's Chief Information Security Officer, Paul Branley, expressed his excitement about the development, stating that the Lacework Polygraph data platform would transform the way their security teams operate. He mentioned that it would enable their developers to concentrate on value-added tasks while also substantially reducing security alerts. TSB, a longstanding player in the banking sector with over two centuries of heritage, is serving over five million customers through various channels, including digital, phone, and branches across the UK. With a growing digital business, TSB needed a unified cloud security platform to support its multi-cloud landscape. Lacework will facilitate secure and innovative cloud scaling, eliminating vulnerabilities across various cloud configurations and applications. Andreas Schneider, Field-CISO at Lacework, reportedly mentioned, Partnering with Lacework, TSB will be able to reduce complexity in their tool landscape, and our anomaly detection will allow them to embed security at any speed and scale." [Source – Cision PR Newswire] Lacework's platform will enable TSB to automate audit and compliance processes while seamlessly integrating into DevOps and CI/CD pipelines, ensuring security acts as an enabler of innovation velocity. The adoption of Lacework’s technology by TSB Bank may entail integration challenges, risks related to automation, and uncertainties about real-world effectiveness that could affect TSB's security strategy. TSB Bank's selection of Lacework promises improved cloud security, enhanced developer focus, and support for its multi-cloud landscape, with automation and integration into DevOps pipelines to boost innovation. About Lacework Lacework, a leading cloud security company, offers innovative and scalable solutions for robust cloud security. Their flagship product, the Polygraph Data Platform, automates security processes, providing comprehensive risk insights for security and development teams. Lacework's unique ability to analyze data across AWS, Azure, GCP, and Kubernetes environments is a significant advantage for businesses worldwide. Founded in 2015 and headquartered in Mountain View, California, Lacework excels in breach detection, audit and compliance, and container security.

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Cloud App Development

LogRhythm Unveils Major Advancements to Cloud-Native SIEM Platform, LogRhythm Axon

Business Wire | October 04, 2023

LogRhythm, the company helping security teams stop breaches by turning disconnected data and signals into trustworthy insights, today announced its 6th consecutive quarterly release and the one-year anniversary of its groundbreaking cloud-native SaaS SIEM platform, LogRhythm Axon. This quarterly release introduces significant enhancements and expansion to Axon and the full suite of LogRhythm solutions, underscoring the company's commitment to continuous innovation in the global cybersecurity landscape. "In a dynamic and ever-evolving cybersecurity landscape, LogRhythm is obsessed with delivering value our customers care about,” said Chris O’Malley, CEO of LogRhythm. “As we celebrate the one-year anniversary of Axon's launch, customer satisfaction is our first priority, guiding every decision we make. We believe that by driving continuous improvements in innovation delivery rooted in well understood customer needs, we can empower our product users to navigate the complex world of cybersecurity with confidence and efficiency." SOC Efficiency and Streamlined Analyst Workflows LogRhythm’s latest Axon release rounds out the ability to seamlessly detect, investigate, and respond to potential threats within a security operations center. With the foundation of incident response, security teams can now leverage Axon to automate team workflows through case management. Case management enables analysts to automatically create cases that enable investigative workflows to track responses to threats, thus mitigating duplication of efforts and optimizing threat mitigation strategies. In addition, Axon’s new Signal Replay feature enables SOC teams to test analytics rules to ensure detections are optimized for their environment. Continuing the effort to advance SOC efficiency, LogRhythm SIEM now provides seamless integration of log source onboarding through centralized management. This enhanced SIEM capability eliminates the need for administrators to navigate several servers and UIs to complete onboarding, thereby streamlining workflows through a single interface, increasing productivity, and reducing the administrative process in half. Bridging the Skills Gap LogRhythm continues to address the industry-wide skills gap by providing features that enhance the productivity and onboarding processes for security analysts. The new in-product resource centers for both LogRhythm SIEM and LogRhythm Axon equip security teams with tools they need to quickly understand how to best utilize the platforms and realize a faster time to value. This comprehensive resource hub provides quick access to tutorials, documentation, release information, and the LogRhythm Community for support from the security community. LogRhythm Expands Cloud-Native SIEM Platform to APAC LogRhythm is also pleased to announce the successful expansion of their LogRhythm Axon SIEM platform to the APAC region. With a new instance in Australia, LogRhythm Axon’s cloud-native SIEM will be available to provide customers with a flexible solution to strengthen security operations and ensure comprehensive protection. In partnership with Seamless Intelligence, LogRhythm’s partner of the year in Australia, a managed services layer will also be available for LogRhythm Axon customers. “LogRhythm Axon significantly advances what customers can and should expect from a cloud-native SaaS SIEM platform. We’ve been impressed with its platform design and architecture, as well as the continuous pace of innovation,” said Chris Bolan, Managing Director of Seamless Intelligence. “Our Axon managed services are being developed to take advantage of the platform’s capabilities and to provide our clients with the world-class cybersecurity solution and services needed to keep their organizations safe.” Additional enhancements with LogRhythm SIEM, LogRhythm NDR and LogRhythm Axon solutions released in this quarterly rollout include: LogRhythm Axon: User anomaly detection for improbable travel allows protection against abnormal access attempts into an organization's environment. New case management feature automates incident response and investigative workflows, helping SOC teams delegate resources, prioritize their work and improve efficiency. Cases and email notifications can be automatically created or sent when an analytic rule is triggered, indicating an event requires immediate attention. Ability to search common events allows analysts to find relevant security events across different vendors’ log sources without having prior knowledge of the underlying log structure. New signal replay enhances threat detection development process by allowing testing for analytics rules to ensure they are fine-tuned and optimized for their environment. LogRhythm SIEM: Streamlined onboarding of Beats and Open Collectors, a collection of LogRhythm services that gather and normalize data from various cloud providers, in a single location to cut the workflow in half. Enhanced API log source onboarding for easier management of Open Collectors and Beats. Expanded library of supported log sources and parsing for improved correlation and analysis. In-product Resource Center for access to tutorials, announcements, docs, and support. LogRhythm NDR: IP Behind Load Balancer Tracking for faster triage capabilities when responding to incidents. Enhanced model output contextualization to empower quicker action to threats as relevant information is readily available. In addition to LogRhythm's commitment to innovation and seamless cybersecurity solutions, Novacoast has also emerged as the first Axon services provider for LogRhythm's customer base. Novacoast's expertise in delivering innovative cybersecurity services adds a new layer of value to the already impressive suite of LogRhythm Axon capabilities. “This strategic partnership reflects the platform's efficacy and flexibility in enhancing security programs across diverse environments,” said Jonathan Poon, CISO at Novacoast. “As LogRhythm continues to adapt its Axon offerings to address customer requirements, we are proud to be part of this evolution, propelling the cybersecurity landscape forward. Together, we are addressing industry needs and setting the standard for security services.” About LogRhythm LogRhythm helps security teams stop breaches by turning disconnected data and signals into trustworthy insights. From connecting the dots across diverse log and threat intelligence sources to using sophisticated machine learning that spots suspicious anomalies in network traffic and user behavior, LogRhythm accurately pinpoints cyberthreats and empowers professionals to respond with speed and efficiency. With cloud-native and self-hosted deployment flexibility, out-of-the-box integrations, and advisory services, LogRhythm makes it easy to realize value quickly and adapt to an ever-evolving threat landscape. Together, LogRhythm and our customers confidently monitor, detect, investigate, and respond to cyberattacks. Learn more at logrhythm.com.

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