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Ferrari Designates AWS as Its Official Cloud, ML, and AI Provider

Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. organization, declared that it has partnered with the Ferrari S.p.A. as their official Cloud, Artificial Intelligence, and Machine Learning provider. The companies will jointly pace up innovation across the entire Ferrari organization, comprising their road cars department, GT Competitions, the Ferrari Challenge, and the Scuderia Ferrari FORMULA 1 (F1) team. Ferrari will utilize AWS's wide range of services and recognized global infrastructure, including the AWS Europe (Milan) region, to modernize the design and testing of its cars. Thus, the customers will now get the most exciting driving experiences possible. In addition, Scuderia Ferrari will leverage AWS to unveil a digital platform to engage the hundreds of millions of fans worldwide with exclusive and tailored content via its mobile app.

According to Mattia Binotto, Principal of Scuderia Ferrari, "Ferrari and AWS represent brilliance in their respective fields. As our official cloud provider, I firmly believe AWS will empower our company to become a data-driven organization. They will help to utilize the power of advanced technology to improve our products, expand engagement with Ferrari enthusiasts across the globe, and deliver excellent driving experiences continuously." He continued, "We selected AWS because of their persistent focus on innovation, an unparalleled portfolio of capabilities, and proven experience in supporting partners in the automotive and sports industries. Throughout our illustrious history, Ferrari had racing and innovation at our core, and now we look forward to applying AWS machine learning, advanced analytics, and agile computing across the company to deliver valuable insights and even more powerful cars."

As a manufacturer of some of the highest-performing cars around the globe, Ferrari will trust AWS's advanced analytics, machine learning, computation, storage, and database competencies to quickly achieve insights for designing the car and their performances both on-road and on-track. Ferrari will leverage Amazon Elastic Compute Cloud (Amazon EC2), with various specialized instance types for efficient, high-performance computing (HPC), to run intricate simulations that test car performance under a wide variety of driving conditions and racing scenarios. As part of this work, Ferrari will use AWS Graviton2-based instances—which consistently deliver up to 40% better price performance over comparable current-generation x86-based instances. Further, by tapping into the virtually unlimited scale of AWS HPC resources, Ferrari can run thousands of simulations simultaneously to gain insights faster than ever before. As a result, the expert engineers of the company can follow agile experimentation with the latest designs and strategies to accelerate their innovation.

Ferrari transfers from simulation to assembly of the new road vehicle's prototype. It will utilize AWS analytics and Amazon SageMaker to inform testing and gain creative insights into how its parts and cars work under real-world conditions. Amazon SageMaker service assists developers and data scientists build, train, and deploy machine learning models rapidly in the cloud and at the edge.  To support this performance and its simulations, Ferrari will create a data lake with Amazon Simple Storage Service (Amazon S3) and utilize AWS Lake Formation, to quickly and securely capture, register, and cleanse hundreds of petabytes data. Ferrari will scrutinize impact car performance and driver handling factors, such as engine temperature at different vehicle speeds, vehicle vibration patterns on various road surfaces, and suspension loads that affect how the vehicle grips the road. Using AWS services to gain a complete view of car performance, Ferrari can deliver safe, reliable, and thrilling customer driving experiences.

Ferrari will also leverage AWS to make current and prospective customers build, purchase, and maintain their cars much more effortless. Utilizing Amazon Elastic Kubernetes Service (Amazon EKS) and Amazon DynamoDB (AWS's fully managed key-value database), Ferrari will be capable of creating, deploying, and scaling enhanced digital experiences rapidly. For example, the Ferrari Car Configurator, which consumers can use to customize their car and get engrossed in it using high-resolution 2D and 3D visualizations. Moreover, AWS will also empower Ferrari's Vehicle Information Hub that centralizes and manages the information of customers' cars and proactively offering them personalized data related to servicing and maintenance.

Additionally, for F1 racing enthusiasts, Scuderia Ferrari will use AWS compute, containers, and media services to empower the latest digital platform to engage the enthusiasts through its mobile app. The app will share data, educate, and entertain its fans. Upon creating tailored profiles, the fans will receive exclusive services such as virtual access to the Scuderia Ferrari garage and hospitality suite on race days. In addition, Ferrari plans to create virtual and augmented reality experiences on AWS that will allow fans into the garage to communicate with drivers and team members. Ferrari will also create a virtual fan community among the millions of app users and involve fans with app-based quizzes on race days.

As per Matt Garman, Senior Vice President of Sales and Marketing at Amazon Web Services, Inc., "AWS provides services, insights, and agility to the iconic global brands like Ferrari. It will help Ferrari remain at the peak in their fields via innovation and strengthen their customer relationships." He continued, "Ferrari can trust on AWS to help taking driving and racing experiences and technology to the next level. Further, it will also generate fresh excitement among their global community through more customized and new digital experiences. Nothing to add more but, as their Official Cloud Provider, we look forward to assisting Scuderia Ferrari to uphold their record as the world's greatest racing team."

About Amazon Web Services
Amazon Web Services (AWS) has been the most comprehensive and broadly adopted cloud platform across the globe for 15 years. AWS has constantly been expanding its services to support cloud workload virtually. Now, it has more than 200 fully featured services for computing, storage, databases, networking, analytics, machine learning, artificial intelligence (AI), and the Internet of Things (IoT). To add more, other services by AMS are mobile, security, hybrid, virtual and augmented reality (VR and AR), media, and application development, deployment, and management. It has 81 Availability Zones within 25 geographic regions, with declared plans for 21 more Availability Zones and seven more AWS Regions in Australia, India, Indonesia, Israel, Spain, Switzerland, and the United Arab Emirates. Millions of customers, including growing start-ups, largest enterprises, medium or small industries, and leading government agencies—trust AWS to empower their infrastructure to become a more agile and cost-efficient platform.

About Amazon
Amazon follows four principles to maintain business excellence:
  • Customer dedication rather than competitor focus
  • Passion for invention
  • Commitment towards operational excellence
  • Futuristic approach
A few of the products and services pioneered by Amazon are Customer reviews, Prime, AWS, Kindle Direct Publishing, Kindle, 1-Click shopping, personalized recommendations, Fire tablets, Fire TV, Amazon Echo, and Alexa.

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