Five ways the cloud is helping retailers meet customer demands
Retailers can be more innovative, and satisfy the growing customer demand for real-time information and individually-personalised shopping experiences, with cloud-based platforms, according to Fronde. James Valentine, chief technology officer, Fronde, said, “Retailers can use cloud-based services like Google for Work and Amazon Web Services (AWS), to support their strategy to manage consumer demands. These cloud tools increase collaboration, improve innovation and, most importantly, improve the customer and employee experience.”