How Salesforce attained its clout in cloud computing in Southeast Asia

Software-as-a-Service (SaaS) has grown to be an essential service delivery model for the enterprise market across the globe as it enables both large enterprises and small businesses to focus on their core competencies without a hefty upfront investment.There is perhaps no company better attuned to the cloud services landscape than Salesforce one of the pioneers of the SaaS delivery and subscription model.  A cloud company at the onset, Salesforce now counts a broader spectrum of services beyond its traditional customer relationship management offerings, including a collaboration suite, application marketplace, and online training services.Salesforce launched in Southeast Asia in 2004 when it opened its Singapore office and has since found success by building an ecosystem around the regional market. Their Asia Pacific revenues have grown more than 100 times from US$10.3 million (S$14.2 million) for the financial year ending January 2005, to US$1.3 billion (S$1.8 billion) for the financial year ending January 2019.In the 15-year journey building trust with partners and customers across Southeast Asia amid fast-changing business needs, Salesforce has stuck to four key strategies: selecting the right location, understanding customers well, doing on-boarding right, and excelling in the fight for talent with culture.

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