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Google Cloud | February 19, 2022
The Kraft Heinz Company and Google today announced a new, multi-year strategic partnership to strengthen Kraft Heinz's hyper-focus on understanding its consumers and offering them the products, experiences, and news they want most. From leveraging data and analytics technologies provided by Google Cloud, to enhancing the food giant's full-funnel marketing strategy with Google Ads, this partnership will scale Kraft Heinz's digital transformation as consumer behavior increasingly shifts online.
In the last year, Kraft Heinz has made sizable investments in building in-house digital capabilities. In partnership with leading tech companies like Google, the packaged foods leader is focused on building a proprietary tech ecosystem of in-house tools that help synthesize data across its entire organization, helping Kraft Heinz deliver personalization at scale and better serve millions of American consumers.
Today, Kraft Heinz's transformation is at a pivotal moment, and the company is implementing Agile methodologies and digital solutions across its entire value chain to accelerate growth. Through the use of Google technology, Kraft Heinz expects to significantly strengthen consumer relationships and engagement by delivering personalized content at scale. The consumer packaged goods company will also use insights from its new data platform, named Kraft-O-Matic, to inform future innovation, product development, and business operations.
Kraft Heinz will use Google technologies in several key ways as part of its digital transformation:
New Product Innovation, Development, and Deployment: By utilizing Google Cloud artificial intelligence and machine learning tools to drive real-time insights from data, Kraft Heinz will drive food innovations such as new flavors, new formulations, and new products, while also shortening time-to-market by greatly reducing the time it takes to decipher what consumers are looking for within a specific category or purchase channel.
Improved Consumer Relationships and Engagement: Kraft Heinz will be able to better understand consumer behavior through insights from its privacy-centric customer data platform built on Google Cloud. Through insights driven by Google Cloud products, such as its BigQuery data warehouse product, Kraft Heinz will be able to use first-party data to personalize consumer experiences from call centers to in-store shopping.
Greater Consumer-Centric Marketing and Media Effectiveness: By leveraging the reach and cultural relevance of platforms like YouTube and its creators, Kraft Heinz has changed the way the company builds relationships with consumers. The expanded partnership with Google will help Kraft Heinz further improve its media activations and efficiency in a privacy-centric way. For example, compared to the same time period the year prior, Google Ads was able to help Kraft Heinz significantly increase view rates and reduce CPMs last year. This enabled the company to better understand the consumer journey from owned through earned and paid properties, as well as in-store shopping and build more relevant messages and offers for the right purchase occasions.
"Our partnership with Google is a critical element of our ongoing transformation and reflects the deeper focus we're bringing to understanding and reaching our consumers in the moment. Working with Google, we're building world-class digital capabilities and proprietary, privacy-centric data systems that will help consumers connect with our iconic Kraft Heinz brands on a whole new level through personalized offers and interactions. At the same time, we also expect to fast-track our innovation agenda by tapping into Google-powered insights around trending food conversations, shopping behaviors, and consumer demands – this is the future of food."
Sanjiv Gajiwala, Chief Growth Officer, North America – Kraft Heinz
"Personalization at scale is what brands need to convert and retain consumers. Google Cloud's expertise in artificial intelligence and machine learning helps brands leverage predictive analytics and data-driven insights to make better decisions in a matter of seconds, driving creative and media effectiveness," said Giusy Buonfantino, Vice President, Consumer Packaged Goods at Google Solutions. "Building upon its excellent relationship with Google Ads, Kraft Heinz has chosen to partner with Google Cloud to accelerate its digital transformation by unlocking new channels of consumer growth in a privacy-centric way."
Google's mission is to organize the world's information and make it universally accessible and useful. Through products and platforms like Search, Maps, Gmail, Android, Google Play, Chrome and YouTube, Google plays a meaningful role in the daily lives of billions of people and has become one of the most widely-known companies in the world. Google is a subsidiary of Alphabet Inc.
About Google Cloud
Google Cloud accelerates organizations' ability to digitally transform their business with the best infrastructure, platform, industry solutions and expertise. We deliver enterprise-grade solutions that leverage Google's cutting-edge technology – all on the cleanest cloud in the industry. Customers in more than 200 countries and territories turn to Google Cloud as their trusted partner to enable growth and solve their most critical business problems.
About The Kraft Heinz Company
We are driving transformation at The Kraft Heinz Company inspired by our Purpose, Let's Make Life Delicious. Consumers are at the center of everything we do. With 2021 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we're dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways.
CLOUD APP DEVELOPMENT
ThoughtSpot | May 11, 2022
ThoughtSpot, the Modern Analytics Cloud company, today announced the launch of three new editions: Team Edition, Pro Edition, and a special bundle for startups, nonprofits, and education institutions. These are the first offerings from the company specifically for small teams and individuals. As part of these editions, ThoughtSpot also announced a consumption-based pricing model, where customers pay only for what they use instead of wasting resources on shelfware licenses sold by traditional analytics providers.
Today, customers can get started with Team Edition for a flat fee of $95 per month for a single user-group with unlimited users. Pro Edition starts at $2500 per month for up to 5 user-groups with unlimited users. Pro Edition customers will only pay for what they consume, based on actual queries. Startups, nonprofits, and education institutions with less than 100 people and less than $10M in annual revenue can take advantage of a special flat fee offer for Pro Edition, with per query charges waived. For the most demanding enterprise deployments, ThoughtSpot Enterprise Edition provides maximum scale with unlimited users, unlimited data, unlimited user groups, and enterprise-grade support SLAs. Enterprise Edition customers will only pay for what they use based on actual queries.
The new editions were unveiled alongside a major expansion to the company’s platform capabilities at Beyond, ThoughtSpot’s annual customer conference. Combined with these new editions, the announcements significantly advance the company’s product-led growth strategy.
Creating a new vector for growth
Companies have long recognized the value of their data to improve their business on multiple fronts, as research from Harvard Business Review demonstrates, but the lack of true self service analytics kept most organizations from realizing these benefits. The Modern Analytics Cloud from ThoughtSpot is the first analytics platform specifically built to deliver this self-service experience with Live Analytics. With ThoughtSpot, data is truly democratized.
Historically, ThoughtSpot was packaged to enable large deployments across organizations. With the launch of these new editions, companies can move beyond dead dashboards and put the power of Live Analytics in the hands of any size team, including individuals. With an affordable pricing model that starts at just $95 per month, the new editions meet the budgetary realities of any business. Pricing is also based on consumption, meaning customers only pay for the value they create with ThoughtSpot instead of being locked into user-based pricing and shelfware.
Leveraging the company’s SaaS platform, the new editions can be used immediately because it instantly connects to customers’ cloud data platforms like Snowflake, Databricks, Google BigQuery, AWS, Azure, and more. Just as ThoughtSpot democratizes data for any kind of user, the new editions democratize the Modern Analytics Cloud for any kind of organization.
ThoughtSpot is the Modern Analytics Cloud company. Our mission is to create a more fact-driven world with the easiest to use analytics platform. With ThoughtSpot, anyone can leverage natural language search and AI to find data insights and tap into the most cutting edge innovations the cloud data ecosystem has to offer. Companies can put the power of their modern data stack in the hands of every employee, extend the value of their data to partners and customers, and automate entire business processes. ThoughtSpot enables everyone within an organization to limitlessly engage with live data regardless of their cloud data platform, making it easy to achieve granular, actionable insights through Live Analytics. Customers can take advantage of ThoughtSpot’s web and mobile applications to improve decision making for every employee. With ThoughtSpot’s developer-friendly platform, ThoughtSpot Everywhere, customers can also bring the Modern Analytics Cloud to their products and services, engaging users and keep them coming back for more. Organizations like Walmart, BT, T-Mobile, Snowflake, HubSpot, Exxon, Daimler, Medtronic, Hulu, Royal Bank of Canada, Nasdaq, OpenTable, Workato, and Nationwide Building Society rely on ThoughtSpot to transform how their employees and customers take advantage of data.
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NetApp | March 17, 2022
NetApp (NASDAQ: NTAP), a global, cloud-led, data-centric software company, together with Cisco (NASDAQ: CSCO), today announced the evolution of FlexPod with the introduction of FlexPod® XCS, providing one automated platform for modern applications, data and hybrid cloud services.
FlexPod is composed of pre-validated storage, networking, server technologies from Cisco and NetApp. The new FlexPod XCS platform is designed to accelerate the delivery of modern applications and data in a hybrid cloud environment. FlexPod XCS is the first and only hybrid cloud solution natively integrated across all three major public cloud providers. Additionally, organizations will have the option to use FlexPod-as-a-Service, a pay-as-you-grow pricing model for financial and operational flexibility.
“For years, FlexPod has been helping Presidio customers increase app performance, save software Capex, and decrease unplanned downtime incidents,” said Raphael Meyerowitz, vice president, Engineering at Presidio. “With FlexPod XCS, NetApp and Cisco are providing more flexibility, accessibility and scalability to our customers to deliver a seamless hybrid cloud experience.”
It is great seeing Cisco and NetApp launching FlexPod XCS together in this hybrid cloud era. Standardization on FlexPod XCS brings rich technologies and huge benefits for us and our customers in various ways, with ability to deliver one point for billing, ordering, support and validated designs. Conscia is determined to facilitate the best hybrid cloud infrastructure for its customers, and together with Cisco and NetApp, we have the best-in-class technology partners helping us to deliver on that promise.”
Jeffrey den Oudsten, Chief Technology Officer at Conscia Netherlands.
FlexPod XCS simplifies hybrid cloud operations by increasing accessibility and scalability, extending the infrastructure from an on-premises and edge standard to the hybrid cloud. This new offering lays the groundwork for continued joint innovation that will bring new solutions to market for hybrid cloud, containers, and modern workloads.
Trusted by thousands of customers across the globe, the enhanced FlexPod XCS platform brings a new level of visibility and automation that can help propel customers’ journey into hybrid cloud operations. Composed of prevalidated storage, networking and server technologies, and management software, FlexPod® XCS is designed to increase IT responsiveness to organizational needs providing intelligent insights to optimize costs and performance, support deployment decisions with cloud-like consumption models, and maintain existing configurations across FlexPod infrastructure. By simplifying the delivery of data and applications, enterprises have an advantage of running new services and workloads at the edge, core, or in the cloud.
CLOUD APP DEVELOPMENT
Lendio | February 24, 2022
Lendio, the nation’s leading small business financial solutions marketplace, announced the beta launch of its new lender-tech platform and loan origination software (LOS). This cloud-based platform will be the first to truly empower financial institutions with greater efficiency, speed and reduced risk while delivering a customer-centric and seamless experience for borrowers.
The LOS was developed to address specific pain points in business lending and allow Financial Institutions (FIs) to issue business loans at scale. The Lendio platform provides complete end-to-end LOS automated underwriting and eliminates the need for expensive manual loan processing, reducing costs and allowing FIs to expand the base of creditworthy customers.
“During the past two years and through PPP, we saw the challenges, inefficiencies, and inequities in business lending and the marketplace need for banks, lenders, and community development financial institutions (CDFIs) to have better lending solutions and technology to serve business customers, especially small businesses,”
Lendio CEO Brock Blake
The technology’s beta launch is being coordinated with two of Lendio’s key partners from the Lendio Marketplace ecosystem of financial institutions. Each will have early access and provide feedback on features, workflows, roadmaps, and the customer experience.
Long-term, the lender-tech platform and LOS will become the foundation for a customer-centric product for banks, alternative lenders, and CDFIs seeking efficient and affordable underwriting solutions.
"We are overjoyed to enter the hands-on testing phase of our lender-tech platform after all of the work and dedication put into developing it," says Lendio Lender Tech & Services GM and Head of Corporate Strategy, Denada Ramnishta. "Working in collaboration with our FI partners and leveraging their input and insights will be key to fulfilling Lendio’s mission of making business lending efficient, seamless, and accessible to all business owners. We’re excited to rethink what’s possible for business lending."
Lendio anticipates an official launch of its lender-tech platform later in 2022.
Lendio is the nation’s leading online lending marketplace with a mission to make capital accessible to all small business owners in the U.S. Since its inception in 2011, Lendio has facilitated more than 300,000 small business loans and other financing options totaling over $12 billion. Lendio was named a Best Small Business Loan Of 2022 by Forbes Advisor, and has ranked on Fortune’s Best Workplaces in Financial Services & Insurance and Inc.’s Best Workplaces for three years running. In 2021, Lendio Gives, the company’s charitable giving program, exceeded $1 million in microloans to low-income entrepreneurs around the world.