Salesforce takes on ServiceMax, Microsoft and Oracle with new field service product

Salesforce has its fingers in many pies when it comes to tracking customers, customer service and marketing, but until now it left field service to third parties like ServiceMax. That changed today when the cloud giant announced a new field service product they have dubbed Field Service Lightning. Salesforce licensed parts of their new solution from ClickSoftware for hard bits like scheduling and optimization, then built the entire solution on top of Service Cloud Until now, calls have come into customer service and have been processed in Service Cloud. While there is a connection to the customer record to let sales see when the customer is having issues, there has been no direct way to connect this information to people out in the field; Salesforce wanted to close this gap.