The war rages on for AWS, Azure and Google Cloud: Exploring the battlefield and strategy for 2020

cloudcomputing-news.net | January 22, 2020

The hyperscale cloud providers Amazon Web Services (AWS), Microsoft Azure and Google Cloud Platform, with other pretenders occasionally cited naturally generate the vast majority of revenues and, with it, the headlines.According to figures from Synergy Research in December, one third of data centre spend in Q3 ended up in hyperscalers’ pockets. The company’s most recent market share analysis, again for Q3, found that for public infrastructure (IaaS) and platform as a service (PaaS), AWS held almost two fifths (39%) of the market, well ahead of Microsoft (19%) and Google (9%).For those who say the race has long since been won, however, the course has gradually been changing as organisations explored hybrid and multi-cloud workflows, as well as tying infrastructure and platform together with software portfolios.
In Europe, the battleground is shifting rapidly. Each provider has planted their flag variously, aside from the hubs of London, Frankfurt et al. Google Cloud launched in Poland and Switzerland in 2019 making seven European locations in total, while Microsoft unveiled plans to launch Azure in Germany and Switzerland, also taking its European locations to seven. AWS, meanwhile, has six with two of these regions, Italy and Spain, due in early 2020 and 2023 respectively.

Spotlight

There is no doubt that with demand increasing rapidly to implement data driven projects on big data technologies, the current shortage of skilled people is set to get worse. Data scientists are already in very short supply. To address this problem, companies are looking to technology suppliers to raise the level of abstraction to make it easier to build new data driven analytic applications that can process data at scale. They want technologies that allow them to reduce the dependency on software developers.


Other News
CLOUD INFRASTRUCTURE MANAGEMENT

Volocopter Collaborates with Microsoft on VoloIQ Aerospace Cloud Project

Volocopter | May 17, 2022

Today, Volocopter, the pioneer of urban air mobility (UAM), announced a strategic collaboration with Microsoft to develop an aerospace cloud system in Microsoft Azure that will address the nascent cloud computing requirements for eVTOLs, UAM, and autonomous aviation. Once primed for commercial use, Azure will support the digital platform VoloIQ, the operating system for Volocopter's UAM services, and its subsequent transition to autonomous operations. Volocopter plans to make the VoloIQ its standard UAM operating system for all electric passenger and drone flight operations. Its modular structure will be vast, covering aspects like booking and e-commerce, commercial scheduling, operational network planning, flight planning, flight monitoring, supplying airspace digital twins, and vehicle data logging and analysis. Volocopter has chosen Microsoft Cloud / Azure to securely interconnect all these UAM ecosystem elements into one integrated set of services. "Having Microsoft on board as a project partner and investor is proof that the solutions Volocopter creates – like the VoloIQ – are pioneering and hold remarkable market potential. We're proud that Microsoft Azure is the one to provide a secure cloud and thus to ensure safety remains at the forefront of our operations." Alexander Oelling, Volocopter's Chief Digital Officer. Volocopter and Microsoft will begin collaborating by ensuring Microsoft Azure meets the VoloIQ's needs for commercial operations. Azure will then enable the VoloIQ's flight and service support for Volocopter's electric vertical takeoff and landing (eVTOL) aircraft (VoloCity, VoloDrone, and VoloConnect), alongside ground infrastructure (VoloPort) support in real time. "From the newest technologies to regulation, creating solutions to seamlessly address the cloud computing requirements for supporting continued advancements in aviation is a complex endeavor. We certainly see the potential a secure, robust, and efficient cloud platform could offer aerospace and urban air mobility operators," said Uli Homann, CVP of Cloud and AI at Microsoft. "Working in collaboration with Volocopter, we will start to build the foundation for a commercial model for aerospace cloud." The collaboration between Volocopter and Microsoft was first publicized in 2020, when Volocopter and Lufthansa Industry Solutions announced plans to develop the VoloIQ for autonomous aircraft operations using Microsoft Azure. The VoloIQ's aim is a straightforward one: to provide complete digital transparency and greater ecosystem efficiency in real time. By utilizing this digital resource, Volocopter's services – and all the relevant process elements needed to realize this service – will be user-friendly and digitally accessible for customers, pilots, operators, and stakeholders alike. Furthermore, the VoloIQ's solid scope will streamline Volocopter's transition into an autonomous air taxi services provider when the time comes and bolster its efficient maintenance and infrastructure as soon as it becomes operational. About Volocopter Volocopter is building the world's first sustainable and scalable urban air mobility business to bring affordable air taxi services for goods and people to megacities worldwide. Volocopter leads and cooperates with partners in infrastructure, operations, and air traffic management to build the ecosystem necessary to 'Bring Urban Air Mobility to Life'. Volocopter has over 500 employees in offices in Bruchsal, Munich, and Singapore. The company has raised $579 million in equity from investors including Geely, WP Investment, Mercedes-Benz Group, Intel Capital, and BlackRock..

Read More

CLOUD APP DEVELOPMENT

Equifax to Acquire Efficient Hire

Equifax Inc. | February 01, 2022

Equifax® announced that it has signed a definitive agreement to acquire Efficient Hire, a provider of cloud recruiting, onboarding and HR management solutions. This acquisition will enable Equifax Workforce Solutions to bring employers more of the services and insights they need to help them manage amidst a rapidly changing hiring and employment landscape. "The Efficient Hire acquisition demonstrates our commitment to reinvesting our 2021 outperformance in bolt-on acquisitions that further position Equifax for diversified growth. Efficient Hire will enhance our robust suite of employer services, and bolster our largest and fastest-growing business: Workforce Solutions. As the only cloud-native company of our kind, we will leverage the Equifax Cloud™ to rapidly integrate Efficient Hire's solutions into the Equifax portfolio, helping us to drive innovation and provide customers with unique access to more capabilities, product suites and services." Mark W. Begor, CEO of Equifax Efficient Hire offers a portfolio of solutions that is specially tailored to meet the needs of hourly employers, with an emphasis on helping firms in the restaurant, staffing, building services, senior care and hospitality industries quickly and efficiently scale their workforces. Its offerings include HR management solutions for areas such as I-9/E-Verify, the Work Opportunity Tax Credit (WOTC) and the Affordable Care Act (ACA). "Now more than ever, employers are in a battle for talent," said Joe Muchnick, Senior Vice President of Employer Services and Talent Solutions for Equifax Workforce Solutions. "The addition of Efficient Hire further demonstrates our commitment to helping employers attract and retain the talent they need to help grow their businesses." Based in Denver, Efficient Hire serves customers nationwide. Its leaders and employees will join the Equifax Workforce Solutions business once the transaction has closed. "Over the past 13 years, Efficient Hire has helped hourly employers hire more than 6.6 million new employees, and provided the tools to help them create a consistent and more efficient hiring process," said David Kenney, Founder and CEO of Efficient Hire. "Our team is invigorated by the opportunities that lie ahead, as we leverage Equifax's renowned capabilities in analytics and technology for the benefit of our customers." The transaction is subject to customary closing conditions and is expected to close in February 2022. The acquisition is not anticipated to have a material impact on Equifax's 2022 financial results. ABOUT EQUIFAX INC. At Equifax we believe knowledge drives progress. As a global data, analytics, and technology company, we play an essential role in the global economy by helping financial institutions, companies, employers, and government agencies make critical decisions with greater confidence. Our unique blend of differentiated data, analytics, and cloud technology drives insights to power decisions to move people forward. Headquartered in Atlanta and supported by more than 13,000 employees worldwide, Equifax operates or has investments in 24 countries in North America, Central and South America, Europe, and the Asia Pacific region.

Read More

CLOUD APP DEVELOPMENT

Ciracom Cloud Launches Its B2B Marketplace

Ciracom Cloud | January 15, 2022

Ciracom Cloud, a market leader in managed security and cloud services, has launched its B2B marketplace Its mission is to help customers be cloud first by providing technical information to people who care deeply about problem-solving. The Ciracom Cloud marketplace includes more than 1,000 innovative software-as-a-service subscriptions with detailed product pages. Customers can change their subscriptions, review their accounts, and work directly with cloud experts to best understand what they need to be a cloud-first company. "We have listened to our customers for more than 22 years. Their time is precious, as are the resources committed to their technologies. Our marketplace was built with this in mind; the core value of saving all of our customers' time. It accomplishes this by providing curated experiences where they can review our industry's top practices, manage their own SaaS products, and work in real time with cloud experts to problem-solve and transform their operations." Amy Rutt, Ciracom Cloud's Founder and CEO Rutt is also incredibly grateful for Ciracom Cloud's Customer Advisory Board. "Their impact from the very beginning has been invaluable, and they will continue to provide feedback as the marketplace's roadmap evolves. Everything about it comes back to this question: How can we make your business better? This will always define our vision, and we will not release any new features without this crucial customer input." "Self-provisioning via the marketplace also saves our customers time and money," added Greg Hanssen, Chief Technology Officer for Ciracom Cloud. "This ensures they can focus on higher-level conversations and projects, rather than wasting time on tickets and routine licensing needs." Dawn-Marie Elder, COO of SIPPIO and Ciracom Cloud partner, anticipates a great customer experience, "We're really excited to partner with Ciracom Cloud for the launch of the Ciracom Cloud marketplace as our missions could not be better aligned. SIPPIO is designed to make enabling voice services in Microsoft as easy, seamless and swift as possible. We can't wait for Ciracom Cloud's customers to discover the power of SIPPIO and the endless possibilities of activating voice collaboration in the cloud." Ciracom Cloud started in 2000 with cloud services via Hosted Microsoft Exchange. In present day, Ciracom Cloud offers an ease-of-use marketplace with a wide selection of products and tools that America's businesses have asked for. Ciracom Cloud is a subscription services provider that has dedicated more than 22 years to serving businesses nationwide.

Read More

CLOUD APP DEVELOPMENT

Autodesk Acquires Moxion Cloud Solution for Digital Dailies

Autodesk, Inc. | January 20, 2022

Autodesk announced the acquisition of Moxion, the New Zealand-based developer of a powerful, cloud-based platform for digital dailies used by leading filmmakers on some of the world's most complex and challenging productions, including "The Midnight Sky," "The Marvelous Mrs. Maisel," and "The Matrix Resurrections." The acquisition of Moxion's talent and technology will expand Autodesk's own cloud platform for Media and Entertainment upstream, moving beyond post-production into production, bringing new users to Autodesk while helping better integrate processes across the entire content production chain. Founded In 2015, Moxion has rapidly become a leading cloud technology player in the M&E industry, winning accolades that include an Engineering Excellence Award from the Hollywood Professional Association (HPA), a Workflow Systems Medal from the Society of Motion Picture and Television Engineers and a Lumiere Award from the Advanced Imaging Society. Moxion established itself as a leader in secure digital dailies workflows. The company enables professionals to collaborate and review camera footage on-set and remotely with the efficiency and immediacy required to make creative decisions during principal photography in 4K high dynamic range (HDR) quality and with studio-grade security, reducing rework. Data protection is paramount at Moxion, ensuring security with features like MPAA compliance, multi-factor authentication, visible and invisible forensic watermarking and full digital rights management. "As the content demand continues to boom with pressure on creators to do more for less, this acquisition helps us facilitate broader collaboration and communication, and drive greater efficiencies in the production process, saving time and money," said Diana Colella, SVP Media & Entertainment, Autodesk. "Moxion accelerates our vision for production in the cloud, building on our recent acquisition of Tangent Labs." "We look forward to combining the efforts of our talented team with the deep resources and wealth of engineering talent at Autodesk to give customers new Moxion features and integrations. Bringing together industry leading on-set and post-production workflows will help unite data and increase collaboration across the production process to improve project efficiency." Hugh Calveley, CEO, Moxion Aaron Morton, a cinematographer who has worked on projects including "Orphan Black," "Black Mirror," "American Gods," and Amazon's new "The Lord of the Rings" series used Moxion for several projects. "It's never fun when decisions are being formed about your work if the dailies aren't the way you wanted them to look," said Morton, NZCS. "With Moxion, it's what I see on the set, and the decisions I make with the dailies colorist always play out so that production people and producers are seeing what I want them to see. The images are very true to what we see while we're shooting." The Moxion acquisition expands Autodesk's customer base upstream, moving beyond post-production to on-set production, a critical point in the film and television production process. This is when the bulk of raw production data is generated, and creative decisions are made that have significant impact downstream during post-production. The transaction closed during Autodesk's fourth quarter of fiscal 2022, ending January 31, 2022, and will have no material impact on Autodesk's fourth quarter and fiscal year 2022 guidance presented on November 23, 2021. About Autodesk Autodesk is changing how the world is designed and made. Our technology spans architecture, engineering, construction, product design, manufacturing, media and entertainment, empowering innovators everywhere to solve challenges big and small. From greener buildings to smarter products to more mesmerizing blockbusters, Autodesk software helps our customers to design and make a better world for all.

Read More

Spotlight

There is no doubt that with demand increasing rapidly to implement data driven projects on big data technologies, the current shortage of skilled people is set to get worse. Data scientists are already in very short supply. To address this problem, companies are looking to technology suppliers to raise the level of abstraction to make it easier to build new data driven analytic applications that can process data at scale. They want technologies that allow them to reduce the dependency on software developers.

Resources