Nowadays evolution has its premises on the fact that faster access to innovation drives higher productivity. The Web is recognized as epicenter of innovation. Rapid innovation powered by the Cloud has an advantage over traditional technology cycles: employees adapt to a continuous stream of manageable improvements better than they tolerate large, disruptive batches of change. Gradual iterations in bite-sized chunks substantially reduce change-management challenges. Conversely, employees are subjected to a painful re-learning cycle each time companies upgrade traditional software