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USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES

August 14, 2019

Content—and how brands use it to interact with buyers at all stages of the engagement journey—has fundamentally reshaped every business’ go-to-market strategy. This shift has been particularly challenging for “top-of-the-funnel” demand generation marketers, most of who are under tremendous pressure to produce results. One study found that 70% of marketers surveyed expect their demand generation budgets to increase in 2018, with one-third expecting them to increase by more than 20%.1 Of course, generating demand is the job of marketing writ large. Marketers make markets. They work to create groups of viable buyers where none existed before.

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eUnite Inc

eUnite specializes in human capital management software. The strong capabilities and commitment we possess have categorically led us to develop our cloud-based and on-premise human capital management particularly suitable for organizations looking to optimize and manage all aspects of human capital effectively, saving more time and unnecessary cost.

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USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES