The Top B2B Influencer Marketing Trends for 2020

September 25, 2019

While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying decisions is irrefutable. According to the World Federation of Advertisers, 65% of multinational brands will increase their influencer marketing spending within the next 12 months – and there’s good reason for increased confidence. The 2019 Content Preferences Survey from Demand Gen shows that 95% of respondents favor credible content from industry influencers as a top preference – a 30% increase compared year over year.

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Valorem

Valorem is recognized as an award-winning & trusted Microsoft Partner serving customers worldwide. As a leader in digital innovation, we transform businesses and deliver impact through honest commitment to our customers.

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Valorem

Valorem is recognized as an award-winning & trusted Microsoft Partner serving customers worldwide. As a leader in digital innovation, we transform businesses and deliver impact through honest commitment to our customers.

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