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. https://www.nojitter.com/cloud-communications/pursuit-recurring-revenue-three-views-cloud
blog article
PURSUIT OF RECURRING REVENUE & THREE VIEWS OF THE CLOUD
For most No Jitter readers, the cloud represents an opportunity to change telephony business models coupled with the challenge to deliver or consume communications solutions that correspond to the cost and reliability of existing on-premises solutions. When we discuss cloud and UCaaS, we’re usually looking at it through user and vendor views. In the financial world view, however, cloud represents monthly recurring revenue, or MRR (sometimes called annual recurring revenue, or ARR). MRR has become the new holy grail for technology companies in the enterprise communications space. As Timothy Chao, author of “Seven Clear Models of Cloud Computing,” stated, “Cloud is not a technology, it is a business model.” The stock value for many technology companies has become directly tied to their delivery of a sustainable MRR business model. BRENT KELLY & PHIL EDHOLM READ MORE