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. https://www.zdnet.com/article/at-nrf-2019-microsoft-azure-and-google-cloud-platform-court-retailers-wary-of-amazon/
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AT NRF 2019, MICROSOFT AZURE AND GOOGLE CLOUD PLATFORM COURT RETAILERS WARY OF AMAZON
With retail technology at the forefront of the National Retail Federation's annual conference in New York City, it's worth paying attention to one huge cloud computing battle off to the side: Microsoft Azure vs. Google Cloud Platform.You didn't really think that retailers would be flocking to Amazon Web Services, did you? Of course, some retailers will play ball with AWS (and arguably should), but many companies will be looking to expand with Microsoft Azure and Google Cloud Platform.Simply put, retail-as-a-service is an open field opportunity for both Azure and Google Cloud. Rest assured that retail executives and technology decision-makers will get a hefty dose of both just as the retail sector struggles with expectations. Microsoft last week got ahead of the retail scrum by announcing a retail-as-a-service (RaaS) partnership with supermarket chain Kroger, which is splitting its cloud buying between Azure and Google Cloud Platform. LARRY DIGNAN READ MORE