USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES

August 14, 2019

Content—and how brands use it to interact with buyers at all stages of the engagement journey—has fundamentally reshaped every business’ go-to-market strategy. This shift has been particularly challenging for “top-of-the-funnel” demand generation marketers, most of who are under tremendous pressure to produce results. One study found that 70% of marketers surveyed expect their demand generation budgets to increase in 2018, with one-third expecting them to increase by more than 20%.1 Of course, generating demand is the job of marketing writ large. Marketers make markets. They work to create groups of viable buyers where none existed before.

Spotlight

AbacusNext

AbacusNext® helps firms with stringent security and compliance needs grow by providing Compliance-Ready™ turnkey technology solutions, allowing our clients to leverage the power of cloud computing without the added challenges and expenses of managing complex IT infrastructures on their own. As an end-to-end solutions provider, our products and services portfolio includes virtual desktop (DaaS), private cloud, case management software (CMS), email hosting services, security endpoint protection, business continuity (BCP), and on-premise solutions.

OTHER WHITEPAPERS
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Telco Edge Cloud Value & Achievements

whitePaper | March 17, 2022

The Telco Edge Cloud (TEC) initiative was launched in the GSMA in March 2020 by 19 operators to design and develop a global edge computing service based on the federation of the edge infrastructures and platforms from a set of operators and edge service providers. Being open and inclusive, the TEC community within the GSMA has grown to include technology and platform providers, counting 24 members at the time of writing this edition of this whitepaper and has set the basis for the global service launch.

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Citrix Cloud

whitePaper | November 26, 2019

The request must identify the Service(s), define the dates, times and durations of Unavailability, along with supporting logs or records that corroborate the Unavailability, and identify the affected users and their locations, as well any technical support requested or remediation implemented. Only one service credit will be issued per Service, for the applicable number of months, with a maximum of a single 10% service credit for all months of the extension. Customer must present the voucher upon purchase of the extension. If you purchase the extension through a reseller, you will receive a credit through the reseller. The credit we apply for a direct purchase, or pass to your reseller for an indirect purchase, will be based on the pro-rated, blended suggested retail price of the extension for the same number of units. Citrix does not control resale pricing or resale credits. Credits do not include a right of offset on payments due to Citrix or a reseller. Citrix will occasionally update these terms. When updates occur, Citrix will also revise the publication date at the top of the Service Level Agreement. Any changes apply only to your new Service purchases or Service extensions on or after the current publication date.

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Reimagine the employee experience with Citrix and Google Cloud

whitePaper | March 8, 2022

Our daily lives are easier and richer because of modern devices and applications—except when it comes to our work. Even routine work tasks often mean switching between applications, remembering passwords, and searching in multiple places for the right file or data. Add the distraction of app notifications and it’s easy to see how employees lose the productivity and quality experience that helps them work effectively.

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Adobe Acrobat with Document Cloud Services Security Overview

whitePaper | October 26, 2022

At Adobe, we know the security of your digital experiences is important. Security practices are deeply ingrained into our internal software development and operations processes and tools and are rigorously followed by our cross-functional teams to prevent, detect, and respond to incidents in an expedient manner.

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Discover the Hidden Cost Savings of Cloud Computing

whitePaper | November 26, 2019

Both inside and outside of the classroom, cloud computing can reduce the cost of delivering an exceptional educational experience. In 21st century higher education, technology is a fundamental strategic resource, instrumental to driving your school in fulfilling its mission. To meet modern expectations, you must create a personalized digital experience for all constituents. Implementing and supporting hardware and software that constantly adapts to the needs of faculty, students, administration, and alumni is essential. Cloud computing creates a collaborative, interactive environment where information is available at any time, in any place, on any device. The ease of rolling out cloud-based applications simplifies operations and the cost benefits are often compelling.

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Security and Privacy White Paper Poly Lens Cloud Service, Lens Desktop App, And Lens Mobile App

whitePaper | September 29, 2022

This white paper addresses security and privacy related information for the Poly Lens cloud service as well as Lens Desktop app and Lens Mobile app. This paper also describes the security features and access controls in Poly’s processing of personally identifiable information or personal data (“personal data”) and customer data in connection with the provisioning and delivery of the Poly Lens service and related apps, and the location and transfers of personal and other customer data. Poly will use such data in a manner consistent with the Poly Privacy Policy, and this white paper which may be updated from time to time. This white paper is supplemental to the Poly Privacy Policy. The most current version of this white paper will be available on Poly’s website. You may also subscribe to receive notifications when this paper is updated from the website.

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Spotlight

AbacusNext

AbacusNext® helps firms with stringent security and compliance needs grow by providing Compliance-Ready™ turnkey technology solutions, allowing our clients to leverage the power of cloud computing without the added challenges and expenses of managing complex IT infrastructures on their own. As an end-to-end solutions provider, our products and services portfolio includes virtual desktop (DaaS), private cloud, case management software (CMS), email hosting services, security endpoint protection, business continuity (BCP), and on-premise solutions.

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